Οικονομική ανάπτυξη, ανταγωνιστικότητα και μάρκετινγκ της πόλης: η άποψη των επιχειρήσεων της πόλης της Λάρισας

METAXAS, THEODORE (2004): Οικονομική ανάπτυξη, ανταγωνιστικότητα και μάρκετινγκ της πόλης: η άποψη των επιχειρήσεων της πόλης της Λάρισας.

Abstract

The aim of the paper is to present the connection between urban economic development, the level and the character of urban competitiveness in relation to other similar cities but also the significance of place/city marketing in territorial economic development. As studied area the city of Larissa, Greece is been used where a number of primary data that devived from local enterprises, are presented.

• Item Type: MPRA Paper
• English Title: Economic development, competitiveness and city marketing: firms' appreciation for the city of Larissa, Greece
• Language: Greek
• Keywords: Place/ City marketing, local economic development, competitiveness, strategic planning, primary research, firms, Greece
• Subjects: R - Urban, Rural, Regional, Real Estate, and Transportation Economics > R5 - Regional Government Analysis > R58 - Regional Development Planning and Policy; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development > O18 - Urban, Rural, Regional, and Transportation Analysis ; Housing ; Infrastructure

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