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The impact of mega sports events on the stock markets

Zawadzki, Krystian (2013): The impact of mega sports events on the stock markets. Published in:

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Abstract

This study attempts to estimate the impact of mega sports events organization on the stock market. For this purpose, there were selected seven sporting events taking place in the World Cup and European Football Championships and summer and winter Olympic Games. Next their impact on national equity markets represented by the major stock indices was determined. The study was conducted in two periods of research, ie the date of publication decision to hold an event and during the event itself.

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