Azar, Ofer H. (2006): Behavioral industrial organization, firm strategy, and consumer economics.
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The field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological motivations and biases affect economic behavior in many important ways. Insights from psychology were incorporated in several areas of economics. This paper offers a short review of the application of behavioral economics to industrial organization, which can be denoted “behavioral industrial organization,” and on the relationship between behavioral industrial organization, firm strategy, and consumer economics.
|Item Type:||MPRA Paper|
|Institution:||Ben-Gurion University of the Negev|
|Original Title:||Behavioral industrial organization, firm strategy, and consumer economics|
|Keywords:||industrial organization; behavioral economics; strategy; firm strategy; business strategy; economic psychology; behavioral industrial organization; consumer behavior; consumer economics|
|Subjects:||D - Microeconomics > D4 - Market Structure and Pricing > D40 - General
L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L10 - General
M - Business Administration and Business Economics; Marketing; Accounting > M2 - Business Economics > M20 - General
A - General Economics and Teaching > A1 - General Economics > A12 - Relation of Economics to Other Disciplines
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General
D - Microeconomics > D1 - Household Behavior and Family Economics > D10 - General
|Depositing User:||Ofer Azar|
|Date Deposited:||17. Aug 2007|
|Last Modified:||14. Feb 2013 04:48|
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