Hinchcliffe, Dion (2007): Product Development 2.0. Published in: International Journal of Digital Economics No. 65 (March 2007): pp. 105-111.
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Web 2.0 principles will not only revolutionize the web experience, the design pattern and the business models of software companies. They can indeed be applied to a lot of industries for new approaches to product development. The web can be used to put users in control and co-create better and richer products in a reduced timeframe.