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COMMERCIALISATION DES PRODUITS NON LIGNEUX DES CULTURES PERENNES : CAS DES NOIX DE CAJOU DANS LES COMMUNES DE BANTE ET SAVALOU

AGAÏ, Oniankitan Gregoire and ABOUDOU, Irénée Bio (2005): COMMERCIALISATION DES PRODUITS NON LIGNEUX DES CULTURES PERENNES : CAS DES NOIX DE CAJOU DANS LES COMMUNES DE BANTE ET SAVALOU.

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Abstract

The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This paper issue is to analyze the cashew nuts commercialization system in Bantè and Savalou regions in order to identify strengths and weaknesses relevant to the cashew nuts chain organisation. The study is based on new institutional economics and contestable markets theories. The Structure Conduct Performance paradigm and the channel approach were used. Different statistical analyses were made to test hypotheses. It appears that the cashew nuts market, even though almost contestable, is an oligopsonic market. The prime collect of cashew nuts is done by women, in majority. One assists to a standardisation process of measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and buyers organisations, the information asymmetry, and the lack of suitable financial sources constitute the mains constraints to the market efficiency.

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