Teoretické vymedzenie podnikového emailingu ako nástroja podnikového správania v systéme podnikovej identity

Misun, Juraj (2010): Teoretické vymedzenie podnikového emailingu ako nástroja podnikového správania v systéme podnikovej identity. Published in: Podnikanie a konkurencieschopnosť firiem 2010. Bratislava: 20.5.2010. (2010): pp. 271-277.

Abstract

Corporate Behavior is according to many renowned authors the most important instrument of the corporate identity. It defines how all employees of a company behave to themselves and to the external environment. At present time the email communication became very important not only for private use, but also to companies. Therefore companies should use an instrument of the corporate behavior called the corporate emailing.

• Item Type: MPRA Paper
• English Title: Theoretical definition of corporate emailing as an instrument of the corporate behavior in the system of corporate identity
• Language: Slovak
• Keywords: Corporate identity, corporate image. corporate behavior, email communication, corporate emailing, email policy.
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M19 - Other; Z - Other Special Topics > Z0 - General > Z00 - General

References

COCKBURN, C. – WILSON, T. D.: Business use of the World-Wide Web. In: Information Research: an international electronic journal. ISSN: 1368-1613. - Roč. 1, č. 2/1995. Lund: PROFESSOR TOM WILSON, 1995. [dostupné online: http://informationr.net/ir/1-2/paper6.html] EGAN, M.: Email Etiquette – Lear how to avoid a flame war. Bramhall: COOL PUBLICATIONS, 2004. ISBN: 1-84481-118-2 (s. 6 – 9) HARVEY, E. B. ‒ BLAKELY, J. H ‒ A. LEE, K. A.: Internet Solutions for HR Managers. CCH CANADIAN LIMITED, 2002. s. 803-804. ISBN 1-553-67040-X. http://www.simek-und-partner.de (5/2006) KERR, CH.: The Bliss Or "Diss" Connection?: Email Etiquette for the Business Professional. EXECUPROV PRESS, 2007. ISBN: 0-9765970-3-9. KIELHOLZ, A.: Online-kommunikation: Die Psychologie der neuen Medien für die Berufspraxis. SPRINGER MEDIZIN VERLAG, 2008. ISBN: 3-540-76328-7. LINDSELL-ROBERTS, S.: 135 Tips on Email and Instant Messages: Plus Blogs, Chatrooms, and Texting. SouthPark Center Loop: HOUGHTON MIFFLIN HARCOURT, 2008. ISBN: 0-618-94258-0. MIŠÚN, J.: Podnikové správanie. In: Dane a účtovníctvo. Žilina: PORADCA PODNIKATEĽA, 2008. - ISSN 1336-426X. - Roč. 5, č. 11 (2008), s. 91-92 NEWMAN, A. – BROWNELL, J.: Applying communication technology: introducing email and instant messaging in the hospitality curriculum. In: Journal of Hospitality, Leisure, Sports and Tourism Education. Oxford: OXFORD BROOKES UNIVERSITY. ISSN: 1473-8376. - Roč. 7, č. 2 (2008).s. 71-76. RUNKEHL, J. – SCHLOBINSKI, P. – SIEVER, T.: Sprache und Kommunikation im Internet: Überblick und Analysen. VANDENHOECK & RUPRECHT, 1998. ISBN: 3-531-13267-9. STEELE, J.: Email, the Manual: Everything You Should Know About Email Etiquette, Policies and Legal Liability Before You Hit Send. Portland: MARION STREET PRESS, 2006. ISBN 1-9333-3815-6. VACCA, J. R.: Practical Internet Security. Pomeroy: SPRINGER, 2007. ISBN 0-387-40533-X WHITTAKER, S. – SIDNER, S.: Email overload: exploring personal information management of email. Proceedings of the SIGCHI conference on Human factors in computing systems: common ground. Conference on Human Factors in Computing Systems. Vancouver: ASSOCIATION FOR COMPUTING MACHINERY, 2006. ISBN: 0-89791-777-4. s. 276-283. ZORKÓCIOVÁ, O.: Úloha Corporate Identity pre postavenie firmy na medzinárodnom trhu. In Ekonomický časopis. Bratislava: SLOVAK ACADEMIC PRESS, 2001. - ISSN 0013-3035. Roč. 6, č. 49 (2001). s. 1063-1082.