Elicitation formats and the WTA/WTP gap: A study of climate neutral foods

Drichoutis, Andreas C. and Lusk, Jayson and Pappa, Valentina (2014): Elicitation formats and the WTA/WTP gap: A study of climate neutral foods.

Abstract

We conduct a field valuation experiment where we vary the valuation method (contingent valuation vs. inferred valuation) as well as the payment format (dichotomous choice vs. payment card). Willingness-to-accept and willingness-to-pay valuations are elicited in a within-subjects design for foods with climate neutral labels. We find a similar gap for valuations elicited with the contingent or the inferred valuation method. However, we also find that the gap can be muted by using a payment card elicitation format.

• Item Type: MPRA Paper
• Language: English
• Keywords: willingness to pay; willingness to accept; contingent valuation; inferred valuation; payment card; single bounded
• Subjects: C - Mathematical and Quantitative Methods > C9 - Design of Experiments > C93 - Field Experiments; D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis

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