Munich Personal RePEc Archive

Tourism as Mass-media: a suitable global Tool acting locally - a possible Option to appraise the European Heritage on the 21st Century

rotariu, ilie (2000): Tourism as Mass-media: a suitable global Tool acting locally - a possible Option to appraise the European Heritage on the 21st Century.

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Abstract

During the sixties, tourism has turned into a mass movement. By comparison with the mass media, we can identify all basic characteristics of the latter: a location where the message is elaborated to be then spread through specific channels of distribution bearing in mind the same goals. Moreover, tourism as mass media allows the "target" to check the information on location during the trip, a kind of feed back that makes the information the more trustworthy. Virtual tourism has brought new challenges

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