Business Model Attributes of Value Proposed Regarding the Postindustrial Era

Zagorsek, Branislav (2014): Business Model Attributes of Value Proposed Regarding the Postindustrial Era. Forthcoming in:

Abstract

The business model is a managerial tool to understand the logic of a company. Business model tells how a company creates values for customers, what are these values, and identifies how it is compensated for values provided. Business model consist of several blocks. These blocks are built by elements. In this paper the elements of a block of proposed value are observed and studied to clarify the relationship between them. The research was conducted on 231 Slovak companies in 2013/2014 using a questionnaire survey. After gathering, the data were analyzed using both MS Excel and PSPP. These data were tested for correlations, a regression model was made and the hypotheses were tested for their significance. The value of this paper is to help not existing and emerging companies to create their business model, to existing companies to understand their model and to innovate it, and for scientists to understand deeper the relations of business model components of proposed value.

• Item Type: MPRA Paper
• Language: English
• Keywords: business model, value proposed, business model components, competitive advantage
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics

References

Amit, R. & Zott, C. (2012). Creating Value Through Business Model Innovation, In MIT Sloan Management Review, 53(3): 41–49.

Amit, R. & Zott, C. 2001. Value Creation in e-Business. In Strategic Management Journal (22)6-7, 493-520.

Bormann, F. & Flake, S. & Tacken, J. (2010). Obtaining Revenues from User Generated Mobile Services for Sport, Fitness and Health. In GI Jahrestagung (1), pp. 21-26. 2010.

Casadesus-Masanell, R. & Ricart, J.E. 2011. How to Design A Winning Business Model. In Harvard Business Review. Jan – Feb 2011, s.100-107.

Chesbrough, H.W. (2007). Why Companies Should Have Open Business Models. In MITSloan Management Review, WIN 2007,v.48 n.2., s.21-28.

Lindgart, Z. et al. (2009). [online]. [cit. 23.09.2013]. Business model innovation: When the game gets though, change the game. The Boston Consulting Group. Available on the internet: <http://www.bcg.com/documents/file36456.pdf>.

Matzler, K. et al. (2013). Business model innovation: coffee triumphs for Nespresso. In Journal of Business Strategy, vol 34, no. 2, s. 30-37.

Osterwalder, A. & Pigneur, Y. (2011). Business Model Generation. Frankfurt: Campus Verlag.

Slávik, Š. (2011). Komparatívna analýza podnikateľských modelov. In Ekonomika a manažment,8 (3): 23-43.

Weinhardt, CH. et al. (2009). Business Models in the Service World. In IT professional 11.2(2009): 28-33.

Wirtz, J. – Ehret, M. (2013). Service-based Business Models: Transforming Businesses, Industries and Economies. In Serving Customers: Global Services Marketing Perspectives, by Raymond P.Fisk, Rebekah Russell-Bennett, and Lloyd C. Harris (eds.) (2013): 28-46.