Balboni, Bernardo (2008): Perceived corporate credibility as the emergent property of corporate reputation’s transmission process.
Download (254Kb) | Preview
Starting from the analysis of corporate reputation construct, this research focuses on the emergent property of corporate reputation process that results from individual corporate image’s transmission within a informal network where various actors interact. This emergent property is conceptualised as perceived corporate credibility. The aim of this paper is to test the influence of individual cognitive structure - i.e. corporate associations - and the third party’s interaction on the corporate credibility perceived by individual decision-makers within customer’s organization. The theoretical model is examined in a particular business-to-business context: business catering supplying relationships.
|Item Type:||MPRA Paper|
|Original Title:||Perceived corporate credibility as the emergent property of corporate reputation’s transmission process|
|Keywords:||corporate reputation, corporate associations , perceived corporate credibility, business-to-business relationships|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M14 - Corporate Culture; Social Responsibility
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing
|Depositing User:||bernardo balboni|
|Date Deposited:||28. Mar 2008 17:21|
|Last Modified:||11. Feb 2013 16:20|
Andersen P.H., Sørensen H.B. (1999), Reputational information: ist role in interorganizational collaboration, Corporate Reputation Review, vol. 2, n. 3.
Anderson E. e Weitz B. (1989), Determinants of continuity in conventional industrial channel dyads, Marketing Science, vol. 8, n. 4.
Anderson J.C. and Gerbing D.W. (1988), Structural Equation Modeling in Practice: a review and recommended two-step approach, Psychological Bulletin, Vol. 3.
Axelrod R. (1984), The evolution of cooperation, New York, Basic Book.
Barich H., Kotler P. (1991), “A framework for marketing image management”, Sloan Management Review, vol. 32, winter.
Barnett M.L., Jermier J.M., Lafferty B.A. (2005), “The corporate reputation: the definitional landscape”; Corporate Reputation Review, vol. 9, n.1.
Bendixen, M., Bukasa, A., & Abratt, R. (2004). “Brand equity in the businessto-to-business market”, Industrial Marketing Management, 33.
Berens, van Riel C.B.M., van Bruggen G.H. (2005), Corporate Associations and consumer product responses: the moderating role of corporate brand dominance, Journal of Marketing, vol. 69, July.
Bennet R., Gabriel H. (2001), “Reputation, trust and supplier commitment: the case of shipping company/seaport relations”, Journal of Business & Industrial Marketing, vol. 16, n. 6.
Berens G., Van Riel C.B.M. (2004), “Corporate association in the Academic Literature: three main streams of thought in the reputation measurement literature”, Corporate Reputation Review, vol. 7, n.2.
Bollen K.A. (1989), Structural equations with latent variables, Wiley Series in Probability and Mathematical Statistics.
Bromley D.B. (1993), Reputation, Image and Impression Management, Chilchester, John Wiley & Sons.
– (2000), Psychological aspect of Corporate Identity, Image and Reputation, Corporate Reputation Review, vol. 4, n.3.
– (2001), Relationships between personal and corporate reputation, European Journal of Marketing, 35(3/4), 316– 324.
Brown T.J. (1998), Corporate associations in marketing: antecedents and consequences, Corporate Reputation Review, vol. 1, n.3.
Brown T.J., Dacin P.A. (1997), The Company and the Product: Corporate Association and Consumer Product Responses, Journal of Marketing, vol. 61, January.
Brown T.J., Dacin P.A., Pratt M.G., Whetten D.A. (2006), Identity, intended image, construed image, and reputation: an interdisciplinary framework and suggested terminology, Journal of Academy of Marketing Science, vol. 34, n.2.
Brown J.J., Reingen P.H. (1988), Social ties and Word-of-Mouth referral behavior, Journal of Consumer Research, Vol. 14.
Burt R. (2005), Brokerage and Closure, Oxford University Press, New York.
Churchill G.A. (1979), A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, vol. 16, February.
Conte R., Paolucci M. (2002), Reputation in artificial societies. Social beliefs for social order, Rotterdam, Kluwer .
Cretu A.E., Brodie R.J. (2006), The influence of rband image and company reputation where manufacturers market to small firms: a customer value perspective, Industrial Marketing Management, inpress.
Diamond D. (1989), Reputation acquisition in debt markets, Journal of Political Economy, vol. 88.
Dasgupta P. (1990), Trust as A Commodity. In, Trust: Making and Breaking Cooperative Relations, Gambetta, D (ed.). Basil Blackwell. Oxford.
Doney P.M., Cannon J.P. (1997), An examination of the nature of trust in buyer-seller relationships, Journal of Marketing, vol. 61, April.
Eggertt, A., Ulaga, W. (2002), Customer perceived value: A substitute for satisfaction in a business market, Journal of Business and Industrial Marketing, 17, n.2/3.
Fombrun C.J. (1996), Reputation: realizing value from the corporate image, Harvard Business School Press, Cambridge.
Fombrun C.J., Rindova V.P. (2000), The road to transparency: Reputation Management at Royal Dutch/Shell, in (a cura di) Scultz M., Hatch M.J., Larsen M.H. (2000), The expressive organization, Oxford University Press, New York.
Fombrun C.J., Gardberg N., Sever J. (2000), The reputation quotient: a multistakeholder measure of corporate reputation, Journal of Brand Management, vol. 7, n. 4.
Ford D., Gadde L.E., Hakansson H., Lundgren A., Snehota I., Turnbull P., Wilson D. (1998), Managing business relationships, Wiley and Sons Ltd..
Jones C., Hesterly W. (1997), A general theory of network governance: exchange condition and social mechanisms, Academy of Management Review, vol. 22, n. 4.
Keller K.L. (1993), Conceptualizing, measuring and managing customer-based brand equity, Journal of Marketing, vol. 57, Jenuary.
Kreps D.M., Wilson R. (1982), Reputation and imperfect information, Journal of Economic Theory, vol. 27, n. 2.
Jöreskog K.G., Sörbom D. (1993), New features in LISREL 8, Scientific Software International.
Lafferty B.A., Goldsmith R.E. (1999), Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad, Journal of Business Research, vol. 44, n. 2.
Maathius O., Rodenburg J., Sikkel D. (2004), Credibility, Emotion or Reason?, Corporate Reputation Review, vol. 6, n. 4.
Marshall A. (1923), Industry and Trade, McMillan, London.
Morgan R.M. e Hunt S.D. (1994), The commitment-trust theory of relationship marketing, Journal of Marketing, vol. 58, July.
Mudambi, S. (2002). Branding importance in business-to-business markets: three buyer clusters, Industrial Marketing Management, vol. 31, n. 6.
Nardin G. (2002), Relazioni e fiducia nei mercati dei beni industriali, Milano, Franco Angeli.
Newell S.J., Goldsmith R.E. (2001), The development of a scale to measure perceived corporate credibility, Journal of Business Research, vol. 52, n.3.
Peter J.P. (1979), Reliability: a review of psychometric basics and recent marketing practices, Journal of Marketing Research, vol.16, n.3.
Pollock T., Rindova V. (2003), Media legitimation effects in the market for initial public offerings, Academy of Management Journal, vol. 46, n 4.
Rindova V.P., Fombrun C.J. (1999), Constructing competitive advantage: the role of firm-constituent interactions, Strategic Management Journal, vol. 20.
Shapiro C. (1983), Premiums for high quality product as returns to reputations, Quarterly Journal of Economics, vol. 98, November.
Wartick S.L.. (2002), Measuring corporate reputation: definition and data, Business and Society, vol. 41, n. 4.
Wilson D. (1995), An integrated modle of buyer-seller relationship, Journal of the Academy of Marketing Science, Vol. 23 Issue 4.
Yoon E., Guffey H.J. e Kiewoski V. (1993), The effect of information and company reputation on intentions to buy a business service, Journal of Business Research, Vol. 27, n. 2.