Balboni, Bernardo (2008): Perceived corporate credibility as the emergent property of corporate reputation’s transmission process.
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Starting from the analysis of corporate reputation construct, this research focuses on the emergent property of corporate reputation process that results from individual corporate image’s transmission within a informal network where various actors interact. This emergent property is conceptualised as perceived corporate credibility. The aim of this paper is to test the influence of individual cognitive structure - i.e. corporate associations - and the third party’s interaction on the corporate credibility perceived by individual decision-makers within customer’s organization. The theoretical model is examined in a particular business-to-business context: business catering supplying relationships.
|Item Type:||MPRA Paper|
|Original Title:||Perceived corporate credibility as the emergent property of corporate reputation’s transmission process|
|Keywords:||corporate reputation, corporate associations , perceived corporate credibility, business-to-business relationships|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M14 - Corporate Culture; Social Responsibility
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing
|Depositing User:||bernardo balboni|
|Date Deposited:||28. Mar 2008 17:21|
|Last Modified:||11. Feb 2013 16:20|
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