Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct

Pesämaa, Ossi and Hair Jr, Joseph F (2008): Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct. Published in: Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An addition to Trust and Commitment Theory with one Mediating Construct , Vol. 8, No. 1 (2008): pp. 48-61.

Abstract

The success of cooperative relationships is influenced by interorganizational commitment, which is a long-run goal of networks. Our research examined cooperative relationships in the tourism industry to better understand what makes them successful. The study is an extension of previous empirical research on commitment. The overall research questions were: ‘‘What factors lead to interorganizational commitment in remote tourismdestinations?’’ and ‘‘What are the relationships between the factors?’’ A literature search was conducted to identify factors related to organizational commitment. Search findings suggested a model proposing that interpersonal commitment mediates the effect of trust and reciprocity on interorganizational commitment. Data for the model was collected from a sample of tourism firms in successful cooperative networks. The theoretical model was purified based on convergent, nomological and discriminant validity as well as construct reliability. Our findings demonstrated that the relationship between trust and interorganizational commitment is in fact mediated by interpersonal commitment. We confirmed that reciprocity is directly related to interorganizational commitment, and is not mediated by interpersonal commitment. Thus, tourism firms should develop cooperative strategies in their networks by focusing on enhancing interpersonal commitment through trust, thereby ultimately helping to strengthen interorganizational commitment.

• Item Type: MPRA Paper
• Language: English
• Keywords: Interpersonal commitment; interorganizational commitment; trust; reciprocity; tourism; experience stratos
• Subjects: C - Mathematical and Quantitative Methods > C1 - Econometric and Statistical Methods and Methodology: General > C12 - Hypothesis Testing: General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M12 - Personnel Management ; Executives; Executive Compensation; C - Mathematical and Quantitative Methods > C2 - Single Equation Models ; Single Variables > C21 - Cross-Sectional Models ; Spatial Models ; Treatment Effect Models ; Quantile Regressions

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