Munich Personal RePEc Archive

Econymic Information Design

Nedobity, Wolfgang (2006): Econymic Information Design.

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Abstract

Information design is the defining of the requirements governing the selecting, rendering, and transmission of information for the purpose of knowledge transfer as well as the optimization of the information with respect to these requirements. In the case of econymic information, the knowledge transfer is determined by and linked to the respective markets.This paper examines its role in brand management and brand communication.

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