@misc{mpra33589,
           title = {Exploring consumer's insights in a unique Thai language course characteristics: the application of conjoint analysis technique},
           month = {July},
          volume = {1},
           pages = {107--114},
            year = {2011},
        abstract = {Our research aims to explore a unique package of a Thai language course in foreigners' perceptions by using Conjoint Analysis technique. This study is a descriptive research in which Conjoint Analysis technique is applied to give a greater understanding of the more desired course for foreigners. The research instrument used in the research is self-administered questionnaires. Prior to the survey, a focus group was conducted to obtain a comprehensive representation of factors to be included. Our findings show that consumers perceive price, number of teaching hours, and the class size of a Thai language course as the most important factors in choosing a course. In conclusion, the ideal Thai language course package should be comprised of 40 hours of private classes at a downtown location, and with a price of 4,000 baht.},
             url = {https://mpra.ub.uni-muenchen.de/33589/},
          author = {Putthiwanit, Chutinon and Vogler, Denis Marcel and Zhu, Jingling and Kincart, Andrew},
        keywords = {Thai Language, Conjoint Analysis, Focus Group, Statistical Technique}
}