Logo
Munich Personal RePEc Archive

Key Metrics System for Variety Steering in Mass Customization

Blecker, Thorsten and Abdelkafi, Nizar and Kaluza, Bernd and Friedrich, Gerhard (2003): Key Metrics System for Variety Steering in Mass Customization. Published in: 2nd Interdisciplinary World Congress on Mass Customization and Personalization - MCPC’03 (6 October 2003)

[thumbnail of MPRA_paper_8970.pdf]
Preview
PDF
MPRA_paper_8970.pdf

Download (324kB) | Preview

Abstract

The main goal of this paper is to provide a key metrics system for variety steering in mass customization. We distinguish between objective and subjective customer needs. The subjective needs are the individually realized and articulated requirements, whereas the objective needs are the real ones perceived by a fictive neutral perspective. We show that variety in mass customization has to be orientated on the objective needs. In order to help mass customizers better evaluate the degree to which they can fulfill the objective needs as well as their internal complexity level, we have developed a key metrics system model. We also present a conceptual application showing how to use this model to support decision making related to the introduction or reduction of product variants.

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.