Institution: Instituto Superior Técnico, Technical University of Lisbon - Center for Innovation, Technology and Policy Research, IN+
Number of items: 1.
Rodrigues, Flávio; Souza, Victória and Leitão, João (2009): Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding. Unpublished.
This list was generated on Fri May 25 00:52:01 2012 CEST.
