Moisescu, Ovidiu Ioan (2007): A conceptual analysis of brand evaluation. Published in: The Proceedings of the International Conference „Competitiveness and European Integration” (2007): pp. 93-98.
Moisescu, Ovidiu Ioan (2006): Aspects regarding rebranding strategies - A conceptual and practical approach. Published in: The Proceedings of the International Conference „Economy and Transformation Management” (2006): pp. 719-728.
Moisescu, Ovidiu Ioan (2005): Some aspects regarding brand extension. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 203-211.
Moisescu, Ovidiu Ioan (2005): The concept of brand equity - A comparative approach. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 212-220.
