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Authors / Editors: Souza, Victória

Number of items: 1.

Rodrigues, Flávio; Souza, Victória and Leitão, João (2009): Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding. Unpublished.

This list was generated on Sat May 26 00:12:12 2012 CEST.
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