Munich Personal RePEc Archive

Items where Subject is "M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General"

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Number of items at this level: 51.

A

Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.

Afzal, Sarwat (2009): Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan. Published in: IUB Journal of Social Sciences and Humanities , Vol. 7, No. 2 (November 2009): pp. 88-102.

Armstrong, Mark (2008): Interactions between competition and consumer policy.

Azar, Ofer H. (2006): Behavioral industrial organization, firm strategy, and consumer economics.

Azar, Ofer H. (2009): Do consumers make too much effort to save on cheap items and too little to save on expensive items? experimental results and implications for business strategy. Forthcoming in: American Behavioral Scientist

B

Bercea, Monica Diana (2013): Quantitative versus qualitative in neuromarketing research.

Besana, Angela (2010): Internet Marketing in Cultural Industries: from movie to arts.

Besana, Angela (2009): The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices.

Besana, Angela (2008): Priorities for the Italian Cultural Firms.

Bonache, Adrien and Moris, Karen (2009): Nonlinear and chaotic patterns in Japanese video game console sales and consequences for management control.

Branea, Silvia (2003): Receptarea soap-opera de către tineri. Studiu de caz: „Beverly Hills”. Published in: Romanian Journal of Journalism and Communication , Vol. Year 2, No. Spring (2003): pp. 121-128.

C

Catrina, Ioana and Neamtu, Ion (2008): Current issues of the concurrencies market in business engineering acceptance.

Chi, Feng and Yang, Nathan (2010): Twitter in Congress: Outreach vs Transparency.

Chorus, Caspar (2013): A Generalized Random Regret Minimization Model.

D

Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.

Dumea, Andrei-Cosmin and Andrei, Andreia Gabriela (2012): Organic food consumer in Romania.

F

Fabbri, Giorgio (2007): Viscosity solutions to delay differential equations in demo-economy.

Flynn, Sean Masaki and Greenberg, Adam Eric (2011): Does weather actually affect tipping? an empirical analysis of time series data. Forthcoming in: Journal of Applied Social Psychology

G

G, Thiagarajan and Nakkeeran, Senthilkumar and Arockiasamy, Arulraj (2010): Mediating effects of broadband consumers’ behavior in India. Published in: Marketology , Vol. 5, No. 3 (September 2010): 01-16.

H

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2011): Marketing is all about taking money from customers (an application of Tobit model). Forthcoming in: International Research Journal of Finance and Economics

Hussain, Syed Karamatullah and Riaz, Kashif and Kazi, Abdul Kabeer and Herani, Gobind M. (2008): Advertising Styles’ Impact on Attention in Pakistan. Published in: KASBIT Business Journal No. 1(1) (31. December 2008): pp. 28-35.

K

Klimov, Blagoy (2003): There! Did you see it?; Care! They do see you… Subliminal messages in advertisement, movie making and cartoons in a ‘not so-innocent world’. Profit driven or ‘dark’ conspiracy?

Kozmenko, Serhiy and Vasil’yeva, Tetyana and Leonov, Serhiy (2010): The structuring of components of the net domestic product according to the innovation criterion. Published in: Innovative Marketing , Vol. 6, No. 4 (27. December 2010): pp. 30-41.

L

Levy, Daniel (2007): Price Rigidity and Flexibility: New Empirical Evidence.

Levy, Daniel (2007): Price Rigidity and Flexibility: Recent Theoretical Developments.

Levy, Daniel and Lee, Dongwon and Chen, Haipeng (Allan) and Kauffman, Robert and Bergen, Mark (2007): Price Points and Price Rigidity.

Levy, Daniel and Smets, Frank (2010): Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue. Forthcoming in: Managerial and Decision Economics

M

Mailu, S.K and Muhammad, L and Wanyoike, M.M and Mwanza, R.N. (2012): Rabbit meat consumption in Kenya.

Muhammad, Danish and Azam, Rehan and Syed Akbar, Suleman (2012): Globalization and culture a study of purchase behavior.

Munro, John H. (2006): The anti-red shift – to the 'Dark Side': Colour changes in Flemish luxury woollens, 1300 - 1550. Published in: Medieval Clothing and Textiles , Vol. 3, No. 1 (2007): pp. 55-98.

Munro, John H. (1998): The symbiosis of towns and textiles: urban institutions and the changing fortunes of cloth manufacturing in the Low Countries and England, 1270 - 1570. Published in: The Journal of Early Modern History: Contacts, Comparisons, Contrasts , Vol. 3, No. 1 (February 1999): pp. 1-74.

Muntean, Mihaela and Mircea, Gabriela and Bazavan, Sandra (2012): QR Codes Usage Approach In The Virtualized Consumption. Published in: Proceedings of the 11th International Conference on Informatics in Economy , Vol. I, (5. May 2012)

O

Oxoby, Robert J and Finnigan, Hugh (2005): Developing Heuristic-Based Quality Judgements: Attention Blocking in Consumer Choice. Forthcoming in: Psychology and Marketing (2007)

P

Pepe, Cosetta and Musso, Fabio and Risso, Mario (2010): The social responsibility of retailers and small and medium suppliers in international supply chains. Published in: Finanza, Marketing e Produzione No. n. 3 (2010): pp. 32-61.

Pillai, K R and Hamid, Hana and Rajan, Remya and Vijay, Shiji and Babu, Febina (2008): How Fragrant are perfumes? A Micro Perspective from Middle East.

Pillai, Rajasekharan and Babu, Febina and Hameed, Hana and Rajan, Remya and Vijay, Shiji (2009): How Fragrant are perfumes? A Micro Perspective from Middle East.

Pillai, Rajasekharan and Iqbal, Azmiya and Umer, Habiba and Maqbool, Aisha and Sunil, Namrata (2011): Design, effectiveness and role of visual merchandising in creating customer appeal.

Pillai, Rajasekharan and Thomas, Julia and Prasad, Saloni (2010): Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain.

S

Saleem, Salman and Salaria, Dr Rashid (2010): Few determinants of compulsive buying of youth in Pakistan.

Sidorchuk, Roman (2008): Особенности маркетинга малого бизнеса в мясной индустрии. Published in: Мясная индустрия. (Meat industry). , Vol. 1, No. 2009 (January 2009): pp. 12-15.

Sidorchuk, Roman (2009): Предпринимательство и маркетинг. Published in: Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X , Vol. 4(29), No. 2009 (7. June 2009): pp. 75-82.

Sidorchuk, Roman (2008): Некоторые проблемы малого бизнеса. Published in: ЭКО (All-Russia Economic Journal) , Vol. 1(415), No. 2009 (23. December 2008): pp. 174-187.

Sidorchuk, Roman (2008): Маркетинговый аспект формирования оптимального промышленного ассортимента товара для малого бизнеса. Published in: Маркетинг в России и за рубежом (Marketing in Russia and abroad) , Vol. 1, No. 2009 (8. January 2009): pp. 72-81.

Soproni, Luminita and Stoica, Alina and Drinda, Roxana (2009): Placing Romania in the European and International Market: The Role of Image in building a Nation Identity. Published in: Luminita Soproni, Ioan Horga (eds.), Media and European Diversity/ Médias et Diversité Européenne, Bruxelles: Bruylant, 2012 , Vol. 8, No. Collection Voisinages Europeens (May 2012): pp. 239-254.

Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.

T

TAUSCH, Arno (2008): On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison.

W

Wach, Krzysztof (2003): Global product as a result of globalization process. Published in: Opportunities of Change. Conference Proceedings of the 3rd International Economic Congress, University of Gdansk, Gdańsk 2003 No. ISBN 83-7326-160-5 (2003): pp. 71-79.

Ward, David and Lasen, Marta (2009): An Overview of Needs Theories behind Consumerism.

Winther, K. Tobias (2008): Analyzing new profit opportunities: a guide to making business projects financially successful.

Z

Zanoli, Raffaele and Naspetti, Simona (2002): Consumer motivations in the purchase of organic food. A means-end approach. Published in: British Food Journal , Vol. 104, No. 8 (2002): pp. 643-653.

Zimmermann, Thomas A. (2002): Doing Business in Mexico. Published in:

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