Munich Personal RePEc Archive

Items where Subject is "M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M37 - Advertising"

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Number of items at this level: 40.

A

Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura (2012): Information content of advertising: empirical evidence from the OTC analgesic industry.

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry.

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-me pull-you: comparative advertising in the OTC analgesics industry.

B

Ben Youssef, Slim and Dridi, Dhouha (2011): National advertising and cooperation in a manufacturer-two-retailers channel.

Berman, Ron and Katona, Zsolt (2010): The Role of Search Engine Optimization in Search Rankings.

Besana, Angela (2009): Applied arts and design in museums: USA and Milan experience.

Besana, Angela (2010): Internet Marketing in Cultural Industries: from movie to arts.

Besana, Angela (2009): The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices.

C

Ching, Andrew and Ishihara, Masakazu (2007): The Effects of Detailing on Prescribing Decisions under Quality Uncertainty.

D

Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.

E

Egbert, Henrik and Mengov, George (2009): Satisfaction and Disappointment in Consumer Choices. Published in: Journal of Psychological Investigations , Vol. 2009, No. 1 (1. March 2009): pp. 143-155.

Eliaz, Kfir and Spiegler, Ran (2006): Consideration Sets and Competitive Marketing.

Estrada, Fernando (2012): Asymmetric information and financial markets.

Estrada, Fernando (2011): Financial crises, asymmetric information and argumentation.

G

Gomes, Orlando (2006): The dynamics of television advertising with boundedly rational consumers.

Gomis-Porqueras, Pedro and Julien, Benoit and Chengsi, Wang (2012): Informative Advertising in Directed Search.

Gomis-Porqueras, Pedro and Julien, Benoit and Wang, Chengsi (2010): Pricing, Advertising, and Market Structure with Frictions.

Green, Kesten C. and Armstrong, J. Scott (2012): Evidence on the effects of mandatory disclaimers in advertising.

H

Hiew, Lee-Chea and Puah, Chin-Hong and Habibullah, Muzafar Shah (2013): The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function. Forthcoming in: The Journal of American Academy of Business, Cambridge

Huberman, Bernardo and Wu, Fang (2006): Comparative Advante and Efficient Advertising in the Attention Economy.

Hussain, Syed Karamatullah and Riaz, Kashif and Kazi, Abdul Kabeer and Herani, Gobind M. (2008): Advertising Styles’ Impact on Attention in Pakistan. Published in: KASBIT Business Journal No. 1(1) (31. December 2008): pp. 28-35.

J

Joy, Joseph (2006): Understanding Advertising Adstock Transformations.

L

Levy, Daniel (2013): Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn.

M

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India).

O

Oksentyuk, Roman (2012): Використання методів спам та дорвей у просуванні продукту в мережі Інтернет. Published in: Socio-Economic Problems and the State , Vol. No.2, No. Vol.7 (22. October 2012): pp. 234-241.

Ong, David (2008): Fishy Gifts: Bribing with Shame and Guilt.

R

Rhodes, Andrew (2011): Multiproduct pricing and the Diamond Paradox.

S

Sergio, Brasini and Marzia, Freo and Giorgio, Tassinari (2008): An analysis of the role of liking on the memorial response to advertising.

Situngkir, Hokky (2006): Advertising in Duopoly Market. Published in: Working Paper BFI No. WPG2006 (10. November 2006)

Subhani, Muhammad Imtiaz and Osman, Ms.Amber (2009): A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan.

Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.

Sznajd-Weron, Katarzyna and Weron, Rafal and Wloszczowska, Maja (2008): Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland.

U

Ukaj, Fatos (2010): Marketing Concept as a Tool for Development of Tourism in Kosovo.

W

Wang, Chengsi (2011): Informative Advertising, Consumer Search and Transparency Policy.

Weinem, Michael and Heil, Oliver (2010): Pre-entry advertising, entry deterrence and multi-informational signaling.

Wright, Malcolm (2008): A new theorem for optimizing the advertising budget.

Z

Zain, Ul Abideen and Farooq, Waqas (2009): Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan.

Zhang, Tianle (2010): Advance-Purchase Programs: When to Introduce and What to Inform Consumers.

Zhou, Jidong (2008): Reference Dependence and Market Competition.

This list was generated on Wed Oct 22 20:13:12 2014 CEST.
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