Munich Personal RePEc Archive

Opportunities in the Hospitality Industry in a masked, and rubber-gloved world

Folinas, Sotiris and Duquenne, Marie - Noelle and Metaxas, Theodore (2020): Opportunities in the Hospitality Industry in a masked, and rubber-gloved world. Published in: Virtual Economics , Vol. 3, No. 3 (31 July 2020): pp. 7-24.


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As the global tourism industry is under the sway of the novel Coronavirus, and the world still remains with limited medical capacity to threat the pandemic, with no vaccine and with its only weapon precautionary measures, masks, gloves and lockdown, a part of hospitality industry develops new stratagems and applies new tactics to survive the upcoming financial debacle. The almost worldwide lockdown, the brutal impact of mass cancelations caused by the virus’ spread, and the people's significantly reduced willingness to travel, produce major upheavals in the tourism economy. This study’s purpose is the recording and the highlighting of opportunities in the tourism sector in drastic times. For this study has been implemented the secondary research methodology with several pieces of literature such as scientific journal articles, preprint papers, government documents, data from global organizations and mass media data etc., but no primary research was conducted. As the phenomenon is still ongoing, there are not yet a significant number of published papers about the opportunities in the hospitality sector. The main findings of the present study are demonstrating that although this situation makes tourism highly vulnerable, the sector is also in a unique position to contribute to broader and just recovery plans and actions. Significant conclusions are the vulnerability of the travel sector and travel restrictions’ effects on the tourism industry, the appearance of a new form of hotel clients: ‘quarantine guests’, and the need for new survival strategies on the hotel industry based on virtualization and domestication.

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