Safa, Mohammad Samaun and Jessica, Wang Jing (2005): Influential decision factors of counterfeit consumers in Shijiazhuang city of China: A Logit analysis. Published in: International Jounral of Management and Entrepreneurship , Vol. 1, No. 2 (15 December 2005): pp. 160-178.
Download (442kB) | Preview
The policies implemented towards open-economy by the Chinese government encouraged adopting foreign technology or marketing techniques. Counterfeiting has been found to be an antagonistic consequence of the policy. The study has attempted to determine the socio-demographic attributes that influence the decision of buying counterfeit. Using convenience sampling technique 301 samples were collected. Descriptive statistics, non-parametric mean test, spearman correlation and logit analysis were employed to fulfill the objectives of the study. Most of the socio-demographic attributes were found to be significant in hastening the intension to buy counterfeit. The findings showed that the deceptive consumers are slightly older than the non-deceptive consumers though the non-deceptive consumers had lower education. The study recommended that motivational work and implementation of effective legal system could protect expansion of counterfeit marketing in the study area as well as in china.
|Item Type:||MPRA Paper|
|Original Title:||Influential decision factors of counterfeit consumers in Shijiazhuang city of China: A Logit analysis|
|Keywords:||Counterfeit product, china, logit model, influential factor, decision factor|
|Subjects:||D - Microeconomics > D4 - Market Structure, Pricing, and Design|
|Depositing User:||Mohammad Samaun|
|Date Deposited:||27 Sep 2008 23:46|
|Last Modified:||21 Jun 2016 22:06|
Bosworth, D. and Yang, D. (1996). The economic and management of global counterfeiting Sixth world congress on intellectual capital and innovation Determinants. Journal of Business Research, January, 35, pp. 41-53.
Bush, R., Bloch, H. and Dawson, S. (1989). Remedies for Product Counterfeiting, Business Horizons, Jan/Feb, pp. 56-66.
Cheung, W. L. and Prendergast, G. (2004). Buyers' Perceptions of Pirated Products: An Exploratory Study in China, IEDMR Office, School of Business, Hong Kong Baptist University.
Clark, A (1999). Preliminary Results of the National Counterfeiting Survey. Available from:www.law.warwick.ac.uk/lawschool/cfg.htm [Accessed 13 October 2005].
Coakes, S. J. and Steed, L. G. (2001). SPSS Analysis without Anguish. John Wiley and Sons, Milton, Australia.
Cordell, V., Wongtada, N. and Kieschnick, R. (1996). Counterfeit Purchase Intentions: Role of Lawfulness Attitudes and Product Traits as Determinants. Journal of Business Research, 35, pp. 41-53.
Gentry, J., Putrevu, S., Shultz, C. and Commuri, S. (2001). How Now Ralph Lauren? The Separation of Brand and Product in A Counterfeit Culture. Advance in Consumer Research, 28, pp. 258-265.
Grossman, G. and Shapiro, C. (1988). Foreign Counterfeiting of Status Goods. The Quarterly Journal of Economics, Vol. 103, No. 1, pp. 79-100. Guan, Y. H. (2004). The Evaluation of Consumer Right Protection Law. Heilongjiang University, unpublished postgraduate dissertation.
Gujarati, D. N. (2003). Basic Economics. McGraw-Hill, Newyork.
Jennings, Gayle (2001). Tourism Research. Milton: Wiley & Sons.
Kenneth K. Kwong, Oliver H. M. Yau, Jenny S. Y. Lee, Leo Y. M.Sin and Alan C. B. Tse (2003). The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: the Case of Chinese Consumers. Journal of business ethics, 47, pp. 223-235.
Key .H (1990). Fake’s Progress. Management Today, July, pp. 54-58.
Kotler. P (2003). Marketing Management, Prentice Hall: New York.
Krejcie, R., and Morgan, D. (1970). Determine Sample Size for Research Activities. Educational and Psychological Measurement, 30, pp. 607-610.
Li, H. (2003). Investigating the Reasons in Counterfeit Product, Popular Standardization No 9, p. 8, (in Chinese).
Li, L. and Zhang W. H. (2003). Why Victims Don’t Want to Complain. Price and Market, No 4, p. 28, (in Chinese).
Liu, S. X. (2004). A Study on Chinese Consumer Value and Its Scale, and an Analysis of the Regional Consumption Difference in China. Unpublished doctoral thesis, University, Zhongshan.
Nancy D. (1999). Consumer Misbehavior: Why People buy Illicit Goods. Journal of Consumer Marketing, 16, No. 3, pp. 273-284.
Norusis, M.J, (1999). Guide to Data Analysis, SPSS 9.0, Prentice-Hall, New Jersey.
National Bureau of Statistics of China (2004). Available from :www.stats.gov.cn/was40/d- etail-?record=1&channelid=34933&Presearc-hword=%BD%CC%D3%FD.htm [A- accessed 11 October 2005].
Oliver H. M. Yau (1988). Chinese Cultural Values, Their Dimensions and Marketing Implications. European Journal of Marketing 22, pp. 44-57. Pindyck, Robert S. and Rubinfeld, Daniel L. (1998). Economic Models Economic Forecasts (4th ed). Singapore: McGraw-Hill.
Prendergast, G., Chuen, L. H. and Phau, L. (2003). Understanding Consumer Demand for Non-deceptive Pirated Brands. Marketing Intelligence and Planning, pp. 405-416.
Ren, J. (2002). The Reasons of Counterfeit Product in Chinese Market. Liaoning Economic No. 5, p. 63.
Safa, M. S. (2004). The Effect of Participatory Forest Management on the Livelihood and Small-scale Forest Economics, Small-scale Forest Economics, Management and Policy, 3(2), pp. 223-238.
Sekaran, U. (2003). Research methods for business - A skill-building approach (4th Ed), Singapore: John Wiley & Sons.
Solomon, S. L. and O’Brien, J. A. (1991). The Effect of Demographic Factors on Attitudes Toward Software Piracy, In R. Dejoie, G. Fowler and D. Paradice (eds.), Ethical Issues in Information Systems, pp. 168–181.
Tom, G., Garibaldi, B., Zeng, Y. and Pilcher, J. (1998). Consumer Demand for Counterfeit Goods. Psychology and marketing, Vol. 15(5), pp. 405-421.
Wang, F., Zhang, H. X., Zeng, H. J. and Ouyang, M. ( 2005), Purchasing Pirated Software: An Initial Examination of Chinese Consumers, Journal of consumer marketing Vol. 22 No. 6, pp. 340-351.
Wee, H., Ta, S. J. and Cheok, K. H. (1995). Non-price determinants of intention to purchase counterfeit goods: an exploratory study. International Marketing Review, Vol. 12, No. 6, pp. 19-46(28).
Yang, H. J. (2002). Counterfeit understanding. Journal of Hebei University of Economics and Trade, pp. 16-21 (in Chinese).
Ye, B. L. (2003). The Trend of 21st Century Counterfeit Problems Analysis, China anti-counterfeiting report, No.5, pp. 6-7 (in Chinese).
Zhang, Z. W. (2004), The Situation of Legal Consciousness of Citizens in the Area of Jinzhou and the Analysis of Its Reasons, Thinghua University publication, pp1-21.