Munich Personal RePEc Archive

Marketing organic foods through conventional retail outlets

Islam, Shahidul (2013): Marketing organic foods through conventional retail outlets. Published in: Journal of Marketing Development and Competitiveness , Vol. 8, No. 1 (2014): pp. 98-112.

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This study was designed to (1) understand consumer behavior for buying organic foods, (2) find out premium prices consumers pay for organic foods, and (3) identify reasons why consumers want to pay more for organic foods. A tri-partite information gathering process including review of literature, collection of retail price data and interviewing consumers for their WTP revealed that the magnitude of premium price for organic foods relative to their conventional counterparts varies by items, times, and grocery outlets, and most customers strongly agree that organic foods are healthier, chemical free, environmentally friendly, and better quality.

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