Munich Personal RePEc Archive

Digital Retailing as a Promoter of Employment: Evidence from China

Xu, Tao (2020): Digital Retailing as a Promoter of Employment: Evidence from China.

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Abstract

This paper applies the Digital Retail Development Index, matching employment statistics from 2010 to 2019, to empirically analyze the relationship between the development of digital retailing and employment. Considering endogenous factors, the paper proves that the development of digital retailing plays a significant positive role in promoting popular employment and that production, logistics, service, transaction and environment of digital retailing are positively correlated with employment. Based on mechanism analysis, the paper finds that the optimization of logistics, service and transaction is closely related to the improvement of employment, which reflects the ecosystem and experience of digital retailing.

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