The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif

Wijiharjono, Nuryadi (2021): The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif. Published in:

Abstract

At the core of the concept of the Triple Helix is now required to explain the university-industry-government interactions. The main purpose of this research is to explore the current status of the Triple Helix to develop innovation capability that have impact on marketing performance in the creative economy. By the resource-based view (RBV) perspective, this paper reviews the existing literature and to highlight some distinctions between these concepts, such as intellectual capital, innovation capability, marketing performance and to draw the inter-relationships between them. This research proposes a conceptual framework of main factors that have influence on innovation capability and that impact on marketing performance. This research contributes to the marketing literature by collaborating the Triple Helix to develop the new model for innovation capability that effect on marketing performance, particular in the creative economy.

• Item Type: MPRA Paper
• English Title: The triple helix and innovation capabilities: A Conceptual framework of marketing for the creative economy
• Language: Indonesian
• Keywords: triple-helix social capital, innovation capability, resource-based view.
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics

References

Adler, P.S., and S.W. Kwon. (2002). Social capital: Prospects for a new concept. The Academy of Management Review, 27 (1) [Jan], 17-40. Adom, D., and E.K. Hussein, J.A. Agyem. (2018). Theoretical and conceptual framework: mandatory ingredients of a quality research. International Journal of Scientific Research, 7 (1) [January], 438-441. Amabile., T.M. (2012). Componential theory of creativity. Harvard Business School, Working Paper 12-096, April 26. To appear in Encyclopedia of Management Theory (Eric H. Kessler, Ed.), Sage Publications, 2013. Barney, J.B. (2001). Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view. Journal of Management, 27, 643-650. Bercovitz, J. and Feldmann, M. (2006). Entrepreneurial universities and technology transfer: A conceptual framework for understanding knowledge-based economic development. Journal of Technology Transfer, 31, 175-188. Blyler, M., and R.W. Coff. (2003). Dynamic capabilities, social capabilities, and rent appropriation: Ties that split pies. Management Strategic Journal, 24, 677-686. Bontis, N. (1998). TIntellectual capital: an exploratory study that develops measures and models. Management Decision, 36, (2), 63-76. Burt, R. (2000). The network structure of social capital. Organizational Behaviour, 22, 345-423. Cabrita, M.R. and N. Bontis. (2008). Intellectual capital and business performance in the Portuguese banking industry. International Journal of Tecnology Management, 43, (1-3), 212-273. Cai, Y, and Etzkowitz. (2020) Theorizing the Triple Helix model: Past, present, and future. Triple Helix Journal, 1-38. https://doi.org/10.1163/21971927-bja10003 Cai, Y., Ma, J., & Chen, Q. (2020). Higher Education in Innovation Ecosystems. Sustainability, 12(11), 4376. doi:10.3390/su12114376 Camison, C., and Beatriz Fores. (2010). Knowledge absorptive capacity: New insights for its conceptualization and measurement. Journal of Business Research, 63, 707-715. Carey, S., Lawson, B. and Krause, D. R. (2011). Social capital configuration, legal bonds and performance in buyer-supplier relationships. Journal of Operations Management, 29, (4), 277-288. Clifton, N., Robyn K., David P., and M. Senior. (2010). Network structure, knowledge governance, and performance: Evidence from innovation network and SMEs in the UK. Growth and Change, 41, (3) [September], 337-373. Cockshut, L., Brown, A. and Hardey, M. (2020). ‘Social innovation and the university: The impact of intervention for the micro creative economy in North East England. Social Enterprise Journal, 16, (2), 203-220. https://doi.org/10.1108/SEJ-03-2019-0017 Comunian, R., Taylor, C., Smith, N.D. (2013). The role of universities in the regional creative economies of the UK: Hidden protagonists and the challenge of knowledge transfer. European Planning Studies, 22, (12), 2456-2476. Comunian, R., Rickmers, D. and Nanetti, A. (2020). "Guest editorial", Social Enterprise Journal 16 (2): 101-119. https://doi.org/10.1108/SEJ-05-2020-085 Cropley, D.H., J.C. Kaufman, and A.J. Cropley. (2011). Measuring creativity for innovation management. Journal of Technology Management & Innovation, 6, (3), 3-30. Day, G.S. (1994). The Capabilities of Market-Driven Organizations. Journal of Marketing, 58, (October), 37-52. Day, G.S. (2011). Closing the marketing capabilities. Journal of Marketing, 75, (July), 183-195. Day, G.S., & Shea G. (2020). Changing the Work of Innovation: A Systems Approach. California Management Review, 63, (1), 41-60. doi:10.1177/0008125620962123 Dul, J., C. Ceylan, F. Jaspers. (2011). Knowledge workers’ creativity and the role of the physical work environment. Human Resource Management, 50, (6), [November-December], 715- 734. Dutta, S., O. Narasimhan, and S. Rajiv. (2005). Conceptualizing and measuring capabilities: Methodology and empirical application. Strategic Management Journal, 26, 277-285. Etzkowitz, H., (2003). Innovation in innovation: The triple helix of university-industry-government relations. Social Science Information, 42, (3), 293-337. Etzkowitz, H., and L. Leydesdorff. (2000). The dynamics of innovation: from national systems and “mode 2” to a triple-helix of university-industry-government relations. Research Policy, 29, 109-123. Etzkowitz, H., & Zhou, C. (2017). The Triple Helix: University–Industry–Government Innovation and Entrepreneurship (2nd ed.). Routledge. https://doi.org/10.4324/9781315620183 Goddard, . (2005). Institutional management and engagement with the knowledge society. Higher Educational Management and Policy, 17, (1), 23-40. Grant, R.M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation. California Management Review, 33, (3), 114-135. Grant, R.M. (1996). Toward a knowledge-based theory of the firm. Strategic Management Journal, 17, (Winter Special Issue), 109-122. Grimaldi, M., Cricelli, L., Rogo, F. (2013) "A theoretical framework for assessing managing and indexing the intellectual capital", Journal of Intellectual Capital, Vol. 14, (4), 501-521. Hair, J.F., G.T.M. Hult, C.M. Ringle, and M. Sarstedt. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). California, USA: SAGE Publication Inc. Higgs, P., dan S. Cunningham. (2008). Creative industries mapping: Where have we come from and where are we going? Creative Industries Journal, l, (1), 7-30. Homburg, C., M. Artz, and J. Wieseke. (2012). Marketing performance measurement system: Does comprehensiveness really improve performance. Journal of Marketing, 76, (3), 56-77. Hsu, L.C. and C.H. Wang. (2012). Clarifying the effect of intellectual capital on performance: The mediating role of dynamic capability. British Journal of Management, 23, (2), 179-205. Hult, G.T.M., J.A. Mena, O. C. Ferrell, and L. Ferrell. (2011). Stakeholder marketing: a definition and conceptual framework. Academi of Marketing Science, (1), 44-65. Hurley, R.F., and G.T.M. Hult. (1998). Innovation, market orientation, and organizational learning: An integration ang empirical examination. Journal of Marketing, 62, (July), 42-54. Kale, P., H. Singh. (2009). Managing strategic alliances: What do we know now, and where do we go from here? Academy of Management Perspectives, (August), 45-62. Knudsen, M.P. (2007). The relative importance of interfirm relationship and knowledge transfer for new product development success. Journal of Product Innovation Management, 24, 117-138. Kohli, A.K., B.J. Jaworski, and A. Kumar. (1993). MARKOR: A Measure of Market Orientation Journal of Marketing Research, 30, (4) [Nov.], 467-477. Kohli, A.K., B.J. Jaworski. (1990). Market Orientation: The construct, research propositions and managerial implications. Journal of Marketing Research, 54, (April), 1-18. Kong, L. and O’Connor, J. (2009). Creative Economies, Creative Cities: Asian-European Perspectives. London: Springer. Kotler, P., and Zaltman, G. (1971). Social marketing: An Approach to planned social change. Journal of Marketing, 35, (July), 3-12. Kozlenkova, I.V., S.A. Sanaha and R.W. Palmatier. (2013). Resource-based theory in Marketing. Academy of Marketing Science Laakso, S.K., T. Pihkala, and S. Kraus. (2012). Facilitating SME innovation capability through business networking. Creativity and Innovation Management, 21, (1), 93-105.21 2105 Lawson, B., and D. Samson. (2001). Developing innovation capability in organisations: a dynamic capabilities approach. International Journal of Innovation Management, 5 (3), [September], 377-400. Lee, R.S., and Tim Wu. (2009). Subsidizing creativity through network design: zero-pricing and net neutrality. Journal of Economic Perspective, 23, (3), 61-76. Makadok, R. (2001). Toward synthesis of the resource-based and dynamic-capabiliy views of rent creation. Strategic Management Journal, 22, 387-401. Markusen, A., G.H. Wassall, D. Denatale, and R. Cohen. (2008). Defining the creative economy: Industry and occupational approaches. Economic Development Quarterly, 22, (1), 24-45. Menor, L.J., M.M. Kristal, and E.D. Rosenzweig. 2007. Examining the influence of operational intellectual capital on capabilities and performance. Manufacturing & Service Operations Management 9 (4): 559-578. Michelon, G., G. Boesso, and K. Kumar. (2013). Examining the link between strategic corporate social responsibility and company performance: An analysis of the best corporate citizens. Corporate Social Responsibility and Environmental Management, 20, 81-94. Morgan, N.A., B.H. Clarkb, and R. Goonera. (2002). Marketing productivity, marketing audits, and systems for marketing performance assessment Integrating multiple perspectives. Journal of Business Research, 55, 363-375. Morgan, N.A., D.W. Vorhies, and C.H. Mason. (2009). Market orientation, marketing capabilities, and performance. Strategic Management Journal, 30, 909-920. Nahapiet, J. and S. Ghoshal. (1998). Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, 23, (2), 242-266.STRUCTURE OOCIA Newbert, S.L. (2007). Empirical research on the resource-based view of the firm: An assessment and suggestions for future research. Strategic Management Journal, 28, 121-146. Newbert, S.L. (2008). Value, rareness, competitive advantage, and performance: A conceptual-level empirical investigation of the resource-based view of the firm. Strategic Management Journal, 29, 745-768. Nobre, G. (2020). Creative economy and Covid-19: technology, automation and the new economy. UNESCO Chair for Sustainable Human Development. DOI: 10.13140/RG.2.2.16293.04326/1 Pangestu, M. (2014). “Cultur, Creativity and Sustainable Development: Research, Innovation and Opportunity.” UNESCO World Forum on Culture and Cultural Industries, 2-4 October 2014. Pitta, D.A., V.R. Wood, dan Frank J.F. (2008). Nurturing an effective creative culture within a marketing organization. Journal of Consumer Marketing 25 (3): 137-148. Porter, M.E., and M. Kramer . (2006). Strategy & society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, (December), 3-16. Potts, J.D. (2009). Introduction: creative industries and innovation policy. Innovation: Management, Policy and Practice, 11, (2), 138-147. Powell, J. (2007). Creative universities and their creative city-regions. Industry & Higher Education, 22, (6), 323-335. Powell, S. (2008). The management and consumtion of organisational creativity. Journal of Consumer Marketing, 25, (3), 158-166. Prahalad, C.K., and G. Hamel. (1990). The core competence of the corporation. Harvard Business Review, (May-June), 79-90. Priem, R.L., and J.E. Butler. (2001). Is the resource-based "view" a useful perspective or strategic management research? Academy of Management Review, 26, (1), 22-40. Ranga, M., and H. Etzkowitz. (2013). Triple helix systems: An analytical framework for innovation policy and practice in the knowledge society. Industry and Higher Education, 27, (4) [August], 237-262. Roos, G., A. Bainbridge, and K. Jacobsen. (2001). Intellectual capital analysis as a strategic tool. Strategy and Leadership Journal, 29, (4), [July/Aug], 21-26. Sawyer, J.K., N., Evans, and R. Bosua. (2014). Knowledge absorption through social networks for sustainability of smes in regional Australia. Journal of Economic and Social Policy, 16, (2), Article 6. Schindebutte, M., M.H. Morris, and Akin Kocak. (2008). Understanding market-driving behavior: The role of entrepreneurship. Journal of Small Business Management, 46, (1), 4-26. Scott, J. Allen. (2006). Cultural economy and the creative field of the city. Geografiska Annaler: Series B. Human Geography, 92, (2), 115-130. Shed, J.N. (2002). The future of relationship marketing. Journal of Services Marketing, 16, (7), 590-592. Siddaway, A.P., and A.M. Wood, LV. Hedges. (2019). How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses, Annual Review of Psychology, 70, (1), 747-770. DOI:10.1146/annurev-psych-010418-102803 Shorthose, J. (2004. A more critical view of the creative industries: Production, consumption, and resistance. Capital & Class, 84, (Winter): 1-9. Slater, S.F., and J.C. Narver. (1995). Market orientation and the learning organization. Journal of Marketing 59 (July): 63-74. Slater., SF., E.M. Olson, and C. Finnegan. (2011). Business strategy, marketing organization culture, and performance. Mark Lett 22: 227-242. Slater., SF., G.T.M. Hult, and E.M. Olson. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management 39:551-559. Snow, C.C., OD. Fjeldstad, C. Lettl, and R.E. Miles. (2011). Organizing continuous product development and commercialization: The collaborative community of firms model. Journal of Product Innovation Management, 28, 3-16. Srivastava, K.R., L. Fahey and H.K. Christensen. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27, (6), 777-802. Srivastava, R.K., T.A. Shervani, and L. Fahey. (1998). Market-based assets and shareholder value: A framework for analysis. Journal of Marketing, 62, (1), 2-18. Storper, M. and Scoot, J.A. (2009). Rethinking human capital, creativity and urban growth. Journal of Economic Geography, 9, 147-167. Subramaniam, M. and M. A. Youndt. (2005). The influence of intellectual capital on the types of innovative capabilities. Academy of Management Journal, 48, (3), 450-463. Teece, D. 2007. Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28, 1319-1350. Vorhies, D.W., R.E. Morgan, and C.W. Autry. (2009). Product-market strategy and the marketing capabilities of the firm: impact on marketing effectiveness and cash flow performance. Strategic Management Journal, 30, 1310-1334. Williamson, O.E. (1999). Strategy research: governance and competence perspectives. Strategic Management Journal, 20, 1087-1108. Yadav, M.S. (2010). The decline of conceptual articles and implications for knowledge development. Journal of Marketing, 74, (January), 1-19. Zahra, S.A., G. George. (2002). Absorptive capacity: A review, conceptualization, and extension. Academy of Management Review, 27 (2), 185-203. Zhang, M. and K. M. Bartol. (2010). Linking empowering leadership and employee creativity: the influence of psychological empowerment, intrinsic motivation, and creative process engagement. Academy of Management Journal, 53 (1), 107-128.