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The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif

Wijiharjono, Nuryadi (2021): The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif. Published in:

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Abstract

At the core of the concept of the Triple Helix is now required to explain the university-industry-government interactions. The main purpose of this research is to explore the current status of the Triple Helix to develop innovation capability that have impact on marketing performance in the creative economy. By the resource-based view (RBV) perspective, this paper reviews the existing literature and to highlight some distinctions between these concepts, such as intellectual capital, innovation capability, marketing performance and to draw the inter-relationships between them. This research proposes a conceptual framework of main factors that have influence on innovation capability and that impact on marketing performance. This research contributes to the marketing literature by collaborating the Triple Helix to develop the new model for innovation capability that effect on marketing performance, particular in the creative economy.

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