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An Analysis of Celcom Axiata Berhad-A Review of Strategic Plan

ULLAH, NAZIM (2021): An Analysis of Celcom Axiata Berhad-A Review of Strategic Plan.

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Abstract

Celcom is the first mobile operator in Malaysia. The aim of the study is to analyse Celcom Axiata Berhad and review its strategic plan. The study analyses 5 years key performance indicators (KPIs), SMART, PESTLE, Porter’s 5 Force Model and SWOT analysis of Celcom. The findings show that Celocm should modify their current corporate strategy to cope with the competitive market. The study is the direction for the stakeholders of the Celcom.

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