Munich Personal RePEc Archive

Customer Perceived Value in The Banking Sectors- An Application of Holbrook Model

ULLAH, NAZIM (2021): Customer Perceived Value in The Banking Sectors- An Application of Holbrook Model.

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Abstract

The behaviour of the customers plays important role on the organization. The study analyze customers perceived values of Malayan Banking Berhad and Bank Muamalat Malaysia Berhad by using Holbrook Model. A number of literature is reviewed and discussed. The findings show that Bank Muamalat Malaysia Berhad should follow the proposed value proposition plan to be a leading bank like Malayan Banking Berhad. Further empirical analysis can be conducted in future by adding more banks.

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