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Corporate Strategy of Maxis - A Telecom Industry of Malaysia

ULLAH, NAZIM (2021): Corporate Strategy of Maxis - A Telecom Industry of Malaysia.

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Abstract

Telecommunication industry plays an important role in shaping the economy of Malaysia. The purpose of the study is to compare and contest of Maxis with Celcom and Digi. Being purposed, the study discusses and review corporate strategy of the three telecom companies based on financial and non-financial terms. The study analyses 5 years (e.g., 2015 to 2019 financial statement along with the PESTEL and Porter’s 5 Force Model. The findings imply that Maxis has to take strong corporate strategy so that they can cope with their competitors and lead they as a market leader among the competitors.

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