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Identification of key-variables for the promotion local development through tourism activity in the municipality of Corumbá in the municipality of Corumbá/ MS/ Brazil: an application of SWOT Analysis

Augusto Pasquotto Mariani, Milton and Batista Bitencourt Fagundes, Mayra and de Oliveira Arruda, Dyego and Schmidt, Vanessa and Amorim Souza Centurião, Daniel (2012): Identification of key-variables for the promotion local development through tourism activity in the municipality of Corumbá in the municipality of Corumbá/ MS/ Brazil: an application of SWOT Analysis. Published in: PASOS. Revista de Turismo y Patrimonio Cultural , Vol. 12, No. 1 (1 July 2013): pp. 65-78.

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Abstract

The objective of this paper is to discuss how tourism affects local development in the city of Corumbá/ MS/ Brazil. To this end, it was conducted a survey of the bibliographic and descriptive exploratory qualitative survey through structured questionnaires mixed to 11 managers from the local tourist trade with a view to identifying relevant variables, subsequently classified according to the methodology of SWOT analysis with notes and weightings. The variables of tourism in the municipality identified as most relevant to local development were precariousness of public policy, income concentration, high participation of local labor, social exclusion, low educational level, economic poverty of the local population.

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