Serbia: Sharing Economy as a New Market Trend and Business Model

Ćirić, Maja and Ignjatijević, Svetlana and Fedajev, Aleksandra and Panić, Marija and Sekulić, Dejan and Stanišić, Tanja and Leković, Miljan and Arsić, Sanela (2021): Serbia: Sharing Economy as a New Market Trend and Business Model. Published in:

Abstract

In the developed countries, the importance and development of sharing economy as a new economic model have been increasingly discussed in recent decades. In Serbia, sharing economy has not yet been sufficiently explored in official reports and academic literature. On the other hand, in practice, there are several collaborative platforms used by consumers. Therefore, the purpose of this study is to point out the specifics of the sharing economy in Serbia. At the outset, after a brief introduction, the concept of a sharing economy is defined. Consumers’ attitudes about knowledge of the sharing economy, the expectations, and motives that drive them to market engagement are examined and presented. Examples of good practices in the field of sharing economy in Serbia are given. The factors that stimulate or restrict the development of the sharing economy are highlighted, and the legislative framework that directly and indirectly regulates this area is presented. The conclusion about the level of the development of sharing economy in Serbia is derived, and recommendation for future research is given.

• Item Type: MPRA Paper
• Language: English
• Keywords: Consumers Perspective; Motives and Barriers; New Business Model; Serbia; Sharing Economy
• Subjects: L - Industrial Organization > L8 - Industry Studies: Services > L86 - Information and Internet Services ; Computer Software

References

Akbar, Y. H., Tracogna, A. (2018). The sharing economy and the future of the hotel industry: Transaction cost theory and platform economics. International Journal of Hospitality Management 71, 91-101.

Bojkovic, N. (2018). Shared Mobility for Sustainable Urban Development. International Journal of Transportation Systems 3, 11-16.

Brozović, V., Hrastić, F. Meštrović, L., Bilić, H., Naletina, D., Petljak, K. (2019). Ekonomija dijeljenja: poslovni model budućnosti? (The Economics of Sharing: A Business Model of the Future?). Proceedings of the Faculty of Economics in Zagreb 17(1), 33-61.

Frenken, K., Schor, J. (2019). Putting the sharing economy into perspective. In: A Research Agenda for Sustainable Consumption Governance. United Kingdom: Edward Elgar Publishing.

http://marketing-pr.fon.rs/webroot/uploads/CAR-GO%20Strateski%20marketing%20FINAL%20public.pdf Accessed: 9 November 2019.

https://institut.madmarx.net/category/ekonomija-deljenja Accessed: 27 May 2020.

Labour Law (Zakon o radu) ("Official Gazette of the RS," Nos. 24/2005, 61/2005, 54/2009, 32/2013, 75/2014, 13/2017 decision of CC, 113/2017 and 95/2018).

Law on Consumer Protection (Zakon o zaštiti potrošača) ("Official Gazette of the RS," Nos. 62/2014, 6/2016 other law and 44/2018 other law).

Law on Hospitality Industry (Zakon o ugostiteljstvu) ("Official Gazette of the RS," No. 17/2019).

Law on Transportation of Passengers in the Road Traffic (Zakon o prevozuputnika u drumskom saobraćaju) ("Official Gazette of the RS," Nos. 68/2015, 41/2018, 44/2018 other law, 83/2018 and 31/2019).

Marinkovic, S., Gatalica, B., Rakicevic, J. (2016). New technologies in commerce and sharing economy. Toulon-Verona Conference" Excellence in Services," September 5-6, Huelva (Spain), 287-298.

Polovina, N., and Dinic, T. (2019). Sustainable mobility terminology: towards unification and standardisation. 11th Research/Expert Conference with International Participations "Quality 2019", Neum, B&H, June 14-16, 2019, 427-433.

PwC (2015). The Sharing Economy Consumer Intelligence Series, www.pwc.fr/fr/assets/files/pdf/2015/05/pwc_etude_sharing_economy.pdf Accessed: 09 November 2019.

Sundararajan, A. (2014). Peer-to-peer businesses and the sharing (collaborative) economy: Overview, economic effects and regulatory issues. Written testimony for the hearing titled The Power of Connection: Peer-to-Peer Businesses. https://republicans-smallbusiness.house.gov/uploadedfiles/1-15-2014_revised_sundararajan_testimony.pdf Accessed: 27 May 2020.

Timbro Sharing Economy Index. https://timbro.se/allmant/timbro-sharing-economy-index/

www.foresighter.rs/clanci/business/120-savremeni-ekonomski-model-sharing-ekonomija Accessed: 23 November 2019.

www.seebtm.com/ekonomija-deljenja-koncept-ideje-za-primenu-u-organizaciji-dogadaja/ Accessed: 09 November 2019.

www.sharefoundation.info/en/ Accessed: 27 May 2020.

Zervas, G., Proserpio, D., Byers, J. W. (2014). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Working paper. Boston: Boston University.

Živanović, P., Tica, S. Bajčetić, S. Nađ, A. (2018). Deljena mobilnost.transportna Usluga ili digitalna platforma? (Shared mobility: transport service or digital platform?). XXXVI Symposium on new technology in postal and telecommunications traffic. PosTel 2018, Belgrade, December 4-5th. http://postel.sf.bg.ac.rs/simpozijumi/POSTEL2018/RADOVI%20PDF/Telekomunikacioni%20saobracaj,%20mreze%20i%20servisi/8.ZivanovicTicaBajceticNadj.pdf Accessed: 09 November 2019.