Munich Personal RePEc Archive

Общая теория согласования социально-экономической деятельности: коллективные ментальные модели

Parinov, Sergey (2020): Общая теория согласования социально-экономической деятельности: коллективные ментальные модели.

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The revolution in information and communication technologies that has taken place in the world over the past 30 years has led to a radical increase in the level of connectedness of people in society. The significantly increased intensity of direct communications as a result of this, as well as the expansion of the communication scope, means a significant increase in the degree of awareness of people about each other's actions. However, these changes have not yet led to comparable improvements in the coordination of the activities of socio-economic agents. One of the main reasons is the lack of socio-economic institutions and mechanisms that use the potential of direct communications between agents. Coordination of the activities of agents based on the direct communications between them is fundamentally different from how it happens with the help of market or hierarchal methods of coordination. It is known that joint activities in direct communications, for example, in the case of small groups, are based on the use of a shared mental model. The article proposes an approach to creating a theoretical description of the coordination of socio-economic activities in the context of direct communications between economic agents. The instrument of coordination in this case is the shared (collective) mental model. The proposed theory is quite general, allowing, on the one hand, to explain market and hierarchal mechanisms of economic coordination as special cases, and, on the other hand, to analyze the possibilities of constructing coordination mechanisms with given properties. As one of the applications of this theory, the article considers an ideal way of coordinating activities, which leads to a discussion of a single universal coordination mechanism that replaces the currently operating market and hierarchal mechanisms. The practical implementation of such a mechanism promises to increase the efficiency of socio-economic activity and accelerate economic development.

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