The impact of television advertising on the consumer behavior–the case of Albania

Kekezi, Ana (2019): The impact of television advertising on the consumer behavior–the case of Albania.

Abstract

Advertising is a very powerful and persuasive tool

• Item Type: MPRA Paper
• Language: English
• Keywords: TV advertising, consumer behavior, Albania
• Subjects: Y - Miscellaneous Categories > Y4 - Dissertations (unclassified) > Y40 - Dissertations (unclassified); Y - Miscellaneous Categories > Y5 - Further Reading (unclassified) > Y50 - Further Reading (unclassified)

References

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