Munich Personal RePEc Archive

Impact of Social Media-Enabled Technology Innovation on Government: A Perspective

Goyal, Krishna (2021): Impact of Social Media-Enabled Technology Innovation on Government: A Perspective. Published in: Amity University Press , Vol. 3, No. 1 (15 October 2021): pp. 21-28.

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The relationship between social media and government can be seen as one with a strong future, since social media has the potential to be an excellent tool for communicating with constituents, initiating campaigns, building awareness about initiatives, and providing communication support at critical times. There is no doubt that governments, politicians, and lawmakers alike understand how social media has played a major role in their communication strategies in recent years. Having an engaged citizenry is the key to a successful democracy, and social media is the best way to engage citizens in your democracy. By leveraging social media, government entities can be able to interact directly with citizens in a more personal and accessible manner than is possible through press conferences, television appearances, or ad campaigns, which is one of the most efficient and effective ways of interacting with citizens. A lot of benefits can be gained by individuals who work in government agencies by understanding how social media, if used correctly, can be a great tool to provide them with information and resources. As a result of the direct engagement with the public on social media, even when the best intentions are in place, it is essential that government accounts are prepared for the challenges that will arise as a result of directly engaging with the public on social media.

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