Performance of B2B Platform Partnership Management

Dietlmeier, Simon Frederic and Floetgen, Rob Jago and Urmetzer, Florian (2024): Performance of B2B Platform Partnership Management.

Abstract

This short paper explores the foundations of B2B platform partnership management. After a theoretical derivation of the terminology, the performance measurement practices of a B2B platform owner offering the two platforms A and B to industrial customers are identified based on qualitative interviews with 21 employees. The research explores empirically whether and how platform partnership management performance is in reality measured, and what important success factors contribute to a functioning partnership management strategy.

• Item Type: MPRA Paper
• Language: English
• Keywords: Business-to-Business; B2B; Platform; Ecosystem; Industrial Internet of Things (IIoT); Segmentation; Verticalization; Vertical Information Systems
• Subjects: A - General Economics and Teaching > A2 - Economic Education and Teaching of Economics > A23 - Graduate; B - History of Economic Thought, Methodology, and Heterodox Approaches > B4 - Economic Methodology; K - Law and Economics > K0 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics; O - Economic Development, Innovation, Technological Change, and Growth > O2 - Development Planning and Policy; P - Economic Systems > P5 - Comparative Economic Systems; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q5 - Environmental Economics; R - Urban, Rural, Regional, Real Estate, and Transportation Economics > R1 - General Regional Economics; Y - Miscellaneous Categories > Y4 - Dissertations (unclassified); Z - Other Special Topics > Z1 - Cultural Economics ; Economic Sociology ; Economic Anthropology

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