Munich Personal RePEc Archive

Performance of B2B Platform Partnership Management

Dietlmeier, Simon Frederic and Floetgen, Rob Jago and Urmetzer, Florian (2024): Performance of B2B Platform Partnership Management.

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This short paper explores the foundations of B2B platform partnership management. After a theoretical derivation of the terminology, the performance measurement practices of a B2B platform owner offering the two platforms A and B to industrial customers are identified based on qualitative interviews with 21 employees. The research explores empirically whether and how platform partnership management performance is in reality measured, and what important success factors contribute to a functioning partnership management strategy.

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