Analyzing the effect of digital financial Technologies usage on Female-Owned Business Performance in Nigeria

Anifowose, Oladotun Larry (2025): Analyzing the effect of digital financial Technologies usage on Female-Owned Business Performance in Nigeria.

Abstract

The crux of this paper was to investigate the extent as well as whether digital finance technologies affect business performance of female owned businesses in Lagos State, Nigeria. This paper empirically examined the effect of digital finance technologies usage among female owned business performance in Lagos state, Nigeria. By looking at female owned enterprises that deal with agribusiness with special interest in aqua foods to build an econometric model to test the hypothesis. Descriptive statistics and Ordinary Least Square was used in the analysis of data collected through structured questionnaire. The study employed Multistage sampling in selecting the respondents from the study areas. Majority of the Female-Owned Business owners in the study area are still in their adulthood age and agile to work. The result showed that Majority (73.33%) of the respondents were High adopters while only 26.67% of the Female-Owned Business owners were Low adopters. POS users has the highest percentage of the high adopters followed by ATM. The implication is that mobile banking adoption level of the respondent was lower compared to all other technological innovations adopted by Female-Owned Business owners in the study area. The result of the OLS shows that only mobile banking and POS have significant effect on the performance of Female-Owned Business owners in the study area at P<0.05. The finding revealed that the contribution of POS to performance was higher than that of mobile banking. The result of the t-test revealed that there is significant difference in the performance of high Adopters and low Adopters due to technological innovations at P<0.05. There has been limited research to date on the level as well as the adoption of digital finance technologies among female owned businesses owners as well as on their non-financial performance in Lagos state, Nigeria. The study therefore, recommends that Government should provide more empowerment programs that will benefit the Female-Owned Business owners to reduce constraints and improve their knowledge on technological innovation adoption

• Item Type: MPRA Paper
• Language: English
• Keywords: Digital finance technologies Usage, female owned businesses, Business performance, Nigeria
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics

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