Linking Sustainability Practices to Financial Success: Insights from Bangladesh

Chowdhury, Emon (2025): Linking Sustainability Practices to Financial Success: Insights from Bangladesh.

Abstract

The rapid industrialization and economic growth of Bangladesh, particularly in the ready-made garment sector, have raised significant concerns about sustainability. This study investigates how businesses and consumers in Bangladesh are incorporating sustainability into their practices and decision-making. By exploring factors influencing the adoption of these practices, their impact on financial performance, and consumer attitudes toward sustainability, the research contributes to understanding the sustainability scenario of Bangladesh. Data from 225 businesses and 639 consumers were analyzed. Findings reveal a growing emphasis on these factors among businesses, linked to improved financial outcomes. However, challenges such as consumer price sensitivity and limited knowledge about sustainability persist. While consumer awareness of sustainability is increasing, a significant segment remains willing to pay a premium for sustainable products. The study highlights the importance of businesses embracing these practices and the need for supportive policies to foster a sustainable future.

• Item Type: MPRA Paper
• Language: English
• Keywords: ESG; sustainability; Bangladesh; consumer behavior; SDG
• Subjects: F - International Economics > F0 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics; P - Economic Systems > P4 - Other Economic Systems

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