Sayag, Doron and Snir, Avichai and Levy, Daniel (2025): 0.001% and Counting: Revisiting the Price Rounding Tax. Forthcoming in: Contemporary Economic Policy No. (Forthcoming)
Preview |
PDF
MPRA_paper_126714.pdf Download (680kB) | Preview |
Abstract
In 1991 and 2008, Israel abolished the equivalents of 1¢ and 5¢ coins, respectively, effectively eliminating low-denomination coins and introducing rounding in cash transactions. When totals were rounded up, shoppers incurred a small rounding tax. Using detailed data on price endings and basket sizes across supermarkets, drugstores, small groceries, and convenience stores, we estimate that the magnitude of the rounding tax borne by Israeli consumers averaged only 0.001%–0.002% of revenues in the fast-moving consumer goods markets. These findings have implications for the ongoing debate regarding the desirability and viability of abolishing the 1¢ and 5¢ coins in the US.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | 0.001% and Counting: Revisiting the Price Rounding Tax |
| Language: | English |
| Keywords: | Rounding Tax; Round Prices; Price Rounding Regulation; 9-Ending Prices; Just-Below Prices; Currency Indivisibility; Rigid and Flexible Prices; Elimination of Low-Denomination Coins; Cost of Producing Low-Denomination Coins; 1¢ coin; 5¢ coin; |
| Subjects: | K - Law and Economics > K0 - General > K00 - General K - Law and Economics > K2 - Regulation and Business Law > K20 - General L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L11 - Production, Pricing, and Market Structure ; Size Distribution of Firms L - Industrial Organization > L4 - Antitrust Issues and Policies > L40 - General L - Industrial Organization > L5 - Regulation and Industrial Policy > L51 - Economics of Regulation M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General |
| Item ID: | 126714 |
| Depositing User: | Daniel Levy |
| Date Deposited: | 11 Dec 2025 14:35 |
| Last Modified: | 11 Dec 2025 14:35 |
| References: | Anderson, E. & Simester, D. (2003) Effects of $9 price-endings on sales: evidence from field experiments. Quantitative Marketing and Economics, 1(1), 93–110. Ater, I. & Gerlitz, O. (2017) Round prices and price rigidity: evidence from outlawing odd prices. Journal of Economic Behavior and Organization, 144, 188–203. Bouhdaoui, Y., Bounie, D. & François, A. (2014) Convenient prices, cash payments, and price rigidity. Economic Modelling, 41, 329–337. Chande, D. and Fisher, T.C.G. (2003) Have a penny? Need a penny? Eliminating the one-cent coin from circulation. Canadian Public Policy, 29(4), 511–517. Chen, H., Kim, H. & Shy, O. (2019) Cash versus card: payment discontinuities and the burden of holding coins. Journal of Banking and Finance, 99, 192–201. Cheung, C. (2018) Eliminating the penny in Canada: an economic analysis of penny-rounding on grocery items. Atlantic Economic Journal, 46, 231–239. Federal Reserve Financial Services (2025) 2025 findings from the diary of consumer payment choice. https://www.frbservices.org/binaries/content/assets/crsocms/news/research/2025-diary-of-consumer-payment-choice.pdf. Keinsley, A. (2013) Do you mind if I round? Eliminating the penny: a structural analysis,” Working Paper. Knotek, E., II (2011) Convenient prices and price rigidity: cross-section evidence. Review of Economics and Statistics, 93(3), 1076–1086. Leszkó, E. (2009) Rounding is not to be feared. MNB Bulletin, 4(2), 14–21. Levy, D., Lee, D., Chen, H.A., Kauffman, R. & Bergen, M. (2011) Price points and price rigidity. Review of Economics and Statistics, 93(4), 1417–1431. Levy, D., Snir, A., Gotler, A. & Chen, H.A. (2020) Not all price endings are created equal. Journal of Monetary Economics, 110, 33–49. Levy, D., & Young, A. (2004) The Real thing: nominal price rigidity of the nickel coke, 1886–1959. Journal of Money, Credit and Banking, 36, 765–799. Lombra, R.E. (2001) Eliminating the penny from the U.S. coinage system: an economic analysis. Eastern Economic Journal, 27(4), 433–443. Ray, S., Snir, A., & Levy, D. (2023) Retail pricing format and rigidity of regular prices. Economica 90(360), 1173–1203. Sayag, D., Snir, A., & Levy, D. (2025) Sticky Information and price controls: evidence from a natural experiment. Economics Letters, 248, 112245. Sayag, Doron, Snir, Avichai, and Levy, Daniel. (2025) Contemporary Economic Policy -Replication Package for “0.001% and Counting: Revisiting the Price Rounding Tax.” Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2025-11-01. Available at: https://doi.org/10.3886/E239501V1. Schindler, R.M., & Kibarian, T. (1996) Increased consumer sales response through use of 99-ending prices. Journal of Retailing, 72(2), 187–199. Shy, O. (2020) How currency denomination and the ATM affect the way we pay. Journal of Economics and Business, 111 (September-October), 105908. Snir, A., & Levy, D. (2021) If you think 9-ending prices are low, think again. Journal of the Association for Consumer Research, 6(1), 33–47. Snir, A., Levy, D. & Chen, H.A. (2017) End of 9-ending prices, price recall, and price perception. Economics Letters, 155, 157–163. Snir, A., Chen, H.A. & Levy, D. (2022) Zero-ending prices, cognitive convenience and price rigidity. Journal of Economic Behavior and Organization, 203, 519–542. Thomas, M. & Morwitz, V. (2005) Penny wise and pound foolish: the left-digit effect in price cognition. Journal of Consumer Research, 32, 54–64. Whaples, R. (2007) Time to eliminate the penny from the US coinage system: new evidence. Eastern Economic Journal, 33(1), 139–146. |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/126714 |

