Bell, Peter (2026): Quasi-Experiment based on First Year as New CEO for Seabridge Gold, Mr. Rudi Fronk, 2000.
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Abstract
This article describes a quasi-experiment where a new CEO enters a mining exploration shell company called Seabridge Resources Inc., later called Seabridge Gold Inc. In 1998, Seabridge had a $12 million accumulated deficit and $1,000 cash. In 1999, it had Mr. Rudi Fronk as Chairman, President, and CEO. Mr. Fronk is still CEO now, twenty-five years later, and the company has a $4 billion market capitalization. What were the principles of his leadership that helped drive the success of the company over the long term? It is possible to measure the impact of Rudi’s leadership on the company in several ways. As a simple example, we can calculate the statistics for the number of press releases before and after he became CEO. Or we can measure the performance over time as revealed by financial statements, as in Bell and Braun (2025). Instead, this article focuses on the narrative approach as revealed by the continuous disclosure record in his first year on the job. The results highlight key ingredients for success in terms of people, ideas, and things as described by Georges Doriot.

