Aguirre, Iñaki (2026): Endogenous location and pricing policy: mixed strategies make uniform pricing commitment successful.
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Abstract
We study the strategic choice of spatial price policy (uniform pricing versus spatial price discrimination) in a linear city with quadratic transport costs and endogenous locations, under two alternative three-stage game orderings (following Eber, 1997). The asymmetric subgame (in which one firm discriminates while the other prices uniformly) is solved via the mixed-strategy Nash equilibrium under simultaneous price competition, replacing the Stackelberg standard of Thisse and Vives (1988). In Game I (location-pricing policy-prices), the policy game is a coordination game: both are Nash equilibria but mutual uniform pricing Pareto dominates mutual discrimination. This overturns the Prisoner’s Dilemma that arises under the Stackelberg standard, in which price discrimination is a dominant strategy. In Game II (pricing policy-location-prices), mutual uniform pricing is the unique equilibrium.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | Endogenous location and pricing policy: mixed strategies make uniform pricing commitment successful |
| Language: | English |
| Keywords: | Price Discrimination, Prisoner’s Dilemma, Location Choice, Mixed-Strategy Nash Equilibrium. |
| Subjects: | D - Microeconomics > D4 - Market Structure, Pricing, and Design > D43 - Oligopoly and Other Forms of Market Imperfection L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L13 - Oligopoly and Other Imperfect Markets R - Urban, Rural, Regional, Real Estate, and Transportation Economics > R3 - Real Estate Markets, Spatial Production Analysis, and Firm Location > R32 - Other Spatial Production and Pricing Analysis |
| Item ID: | 130365 |
| Depositing User: | Professor Iñaki Aguirre |
| Date Deposited: | 24 Aug 2026 14:50 |
| Last Modified: | 08 Oct 2026 15:35 |
| References: | Aguirre, I. 2026. The Strategic Choice of Spatial Price Policy: Mixed Strategies Challenge the Classic Prisoner’s Dilemma. Available at SSRN: https://ssrn.com/abstract=6882581. Aguirre, I. and A. Martín. 2001. On the strategic choice of spatial price policy: the role of the pricing game rules. Economics Bulletin, 12(2), 1-7. D’Aspremont, C., J.J. Gabszewicz and J.-F. Thisse. 1979. On Hotelling’s stability in competition. Econometrica, 47, 1145-1150. Eber, N. 1997. A note on the strategic choice of spatial price discrimination. Economics Letters, 55, 419-423. Gabszewicz J.J. and J.-F, Thisse. 1992. Location. In R.J. Aumann and S. Hart (eds.), Handbook of Game Theory, Vol. 1. Elsevier Science Publishers, Amsterdam. Ghose, A. and K. Huang (2009). Personalized pricing and quality customization. Journal of Economics and Management Strategy, 18(4), 1095–1135. Lederer P. J. and A.P. Hurter. 1986. Competition of firms: discriminatory pricing and location. Econometrica, 54, 623-640. Liu, Q. and K. Serfes (2004). Quality of information and oligopolistic price discrimination. Journal of Economics & Management Strategy, 13(4), 671–702. Matsumura, T. and N. Matsushima (2015). Should firms employ personalized pricing? Journal of Economics and Management Strategy, 24(4), 887–903. Shaffer, G. and Z. Zhang (2002). Competitive one-to-one promotions. Management Science, 48(9), 1143–1160. Stole, L.A. (2007). Price discrimination and competition. In M. Armstrong and R. Porter (eds.), Handbook of Industrial Organization, Vol. 3, Chapter 34, pp. 2221–2299. Elsevier, Amsterdam. Thisse, J.-F. and X. Vives. 1988. On the strategic choice of spatial price policy. American Economic Review, 78, 122-137. |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/130365 |
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Endogenous location and pricing policy: mixed strategies make uniform pricing commitment successful. (deposited 14 Jul 2026 23:32)
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Endogenous location and pricing policy: mixed strategies make uniform pricing commitment successful. (deposited 24 Aug 2026 14:39)
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Endogenous location and pricing policy: mixed strategies make uniform pricing commitment successful. (deposited 24 Aug 2026 14:39)

