Instrumente de business intelligence pentru monitorizarea vanzarilor

Serbanescu, Luminita (2008): Instrumente de business intelligence pentru monitorizarea vanzarilor. Published in: Analele Universitatii din Oradea - Stiinte Economice , Vol. 4, No. 17 (2008): pp. 1520-1525.

Abstract

The managerial structures need a powerful instrument for measuring, monitoring and tracking down the key business processes. Under harsh competitive conditions, managers are now forced to solve complex problems, often not sufficiently clearly- defined, which have multiple-planned implications. Their reactions to the business demand must be not only quick, but also the right ones. They must achieve shortterm results, but also have long-term orientation. The BI solutions have appeared as a response to managers’ demands to obtain quickly matched synthesis information, with explanatory details, associated with the displayed synthesis. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales, (by establishing the performance pointers).

• Item Type: MPRA Paper
• English Title: Business intelligence instruments for sales monitoring
• Language: English
• Keywords: sales, business intelligence, QlikView, monitoring, evolutions The
• Subjects: C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs > C88 - Other Computer Software; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics

References

1.http://www.qlikview.com

2.IRENE BARRALL,CHRISTINE JOHNSON,TONYA TRAPPE,GRAHAM TULLIS , Intelligent Business, http://www.intelligent-Business.org

3.QWT Business Intelligence – Enterprise Script, QlikTech International, 2005

4.QWT Business Intelligence – Professional Layout, QlikTech International, 2005

5.WAQAR SADIQ, FELIX RACCA: Business Services Orchestration, Cambridge University Press, 2003