Munich Personal RePEc Archive

Instrumente de business intelligence pentru monitorizarea vanzarilor

Serbanescu, Luminita (2008): Instrumente de business intelligence pentru monitorizarea vanzarilor. Published in: Analele Universitatii din Oradea - Stiinte Economice , Vol. 4, No. 17 (2008): pp. 1520-1525.

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The managerial structures need a powerful instrument for measuring, monitoring and tracking down the key business processes. Under harsh competitive conditions, managers are now forced to solve complex problems, often not sufficiently clearly- defined, which have multiple-planned implications. Their reactions to the business demand must be not only quick, but also the right ones. They must achieve shortterm results, but also have long-term orientation. The BI solutions have appeared as a response to managers’ demands to obtain quickly matched synthesis information, with explanatory details, associated with the displayed synthesis. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales, (by establishing the performance pointers).

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