Serbanescu, Luminita (2008): Instrumente de business intelligence pentru monitorizarea vanzarilor. Published in: Analele Universitatii din Oradea - Stiinte Economice , Vol. 4, No. 17 (2008): pp. 1520-1525.
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The managerial structures need a powerful instrument for measuring, monitoring and tracking down the key business processes. Under harsh competitive conditions, managers are now forced to solve complex problems, often not sufficiently clearly- defined, which have multiple-planned implications. Their reactions to the business demand must be not only quick, but also the right ones. They must achieve shortterm results, but also have long-term orientation. The BI solutions have appeared as a response to managers’ demands to obtain quickly matched synthesis information, with explanatory details, associated with the displayed synthesis. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales, (by establishing the performance pointers).
|Item Type:||MPRA Paper|
|Original Title:||Instrumente de business intelligence pentru monitorizarea vanzarilor|
|English Title:||Business intelligence instruments for sales monitoring|
|Keywords:||sales, business intelligence, QlikView, monitoring, evolutions The|
|Subjects:||C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs > C88 - Other Computer Software
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics
|Date Deposited:||11. Mar 2009 02:21|
|Last Modified:||12. Feb 2013 08:05|
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