Gaudeul, Alexia and Mathieu, Laurence and Peroni, Chiara (2008): Blogs and the Economics of Reciprocal Attention.
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We argue in this paper that attention to one's blog is won by paying attention to other bloggers. We derive properties of blogging networks from a model where bloggers trade attention and content. The predictions from the model are then checked against a novel dataset from LiveJournal, a major blogging community. As predicted, the activity of bloggers is found to be related to the size and level of reciprocity within a blogger's relational network. We also find that bloggers who do not adhere to reciprocity norms are sanctioned with a lower number of readers.
|Item Type:||MPRA Paper|
|Original Title:||Blogs and the Economics of Reciprocal Attention|
|Keywords:||Blog; Community; Internet; LiveJournal; Media; Reciprocity; Social Network; Web 2.0|
|Subjects:||L - Industrial Organization > L8 - Industry Studies: Services > L82 - Entertainment ; Media
Z - Other Special Topics > Z1 - Cultural Economics ; Economic Sociology ; Economic Anthropology > Z13 - Economic Sociology ; Economic Anthropology ; Social and Economic Stratification
D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D85 - Network Formation and Analysis: Theory
|Depositing User:||Dr Alexia Gaudeul|
|Date Deposited:||06. Apr 2009 01:18|
|Last Modified:||14. Feb 2013 08:28|
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Blogs and the Economics of Reciprocal Attention. (deposited 30. Oct 2008 02:58)
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