Lazarica, Marinela (2008): e-Business Management – the particular form of management. Published in: Economic Review, ISSN 1582-6260 No. supliment 2, 2008 (2008): pp. 80-83.
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Lots of business experts have great ideas about the ways in which Web technologies can be used to enhance customer/partner relationships, increase market share, enhance competitive advantage, etc. However, many of these e-business ideas never take shape simply because it was so difficult to "sell" the idea to the key business decision-makers. What is the key to selling an e-business idea to decision-makers? What are the strategic factors who make this idea to become real? I think that the key is to try to understand the decision from their perspective.
|Item Type:||MPRA Paper|
|Original Title:||e-Business Management – the particular form of management|
|Keywords:||e-business systems, e-business management, IT infrastructure, business decision|
|Subjects:||L - Industrial Organization > L8 - Industry Studies: Services > L86 - Information and Internet Services ; Computer Software|
|Depositing User:||Marinela Lazarica|
|Date Deposited:||12. Jun 2009 02:48|
|Last Modified:||19. Feb 2013 14:53|
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