Munich Personal RePEc Archive

e-Business Management – the particular form of management

Lazarica, Marinela (2008): e-Business Management – the particular form of management. Published in: Economic Review, ISSN 1582-6260 No. supliment 2, 2008 (2008): pp. 80-83.


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Lots of business experts have great ideas about the ways in which Web technologies can be used to enhance customer/partner relationships, increase market share, enhance competitive advantage, etc. However, many of these e-business ideas never take shape simply because it was so difficult to "sell" the idea to the key business decision-makers. What is the key to selling an e-business idea to decision-makers? What are the strategic factors who make this idea to become real? I think that the key is to try to understand the decision from their perspective.

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