Munich Personal RePEc Archive

Adding Value: Certified Coffee Trade in North America

Giovannucci, Daniele and Byers, Alice and Liu, Pascal (2008): Adding Value: Certified Coffee Trade in North America. Published in: Value-adding Standards in the North American Food Market - Trade Opportunities in Certified Products for Developing Countries. : pp. 33-49.


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Coffee is the leading agricultural sector in terms of both the number and frequent use of social and environmental certification. This fast-growing category of certified sustainable coffees has emerged from almost negligible quantities in the late 1990s to approximately 4% of global green coffee exports in 2006 making it a multi-billion dollar segment of the industry. The US and Canada account for over one quarter of global coffee imports in value. Their consumers are increasingly attentive to the social, economic, and environmental aspects of coffee production as evidenced by the significant expansion of certified coffees into both gourmet and mass market channels. This chapter covers the market development and current statistics of all the certified sustainable coffees in North America including volumes, value, premiums, and their general trends at the global level.

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