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Globalisation, multinational enterprises and European integration

Gilroy, Bernard Michael (2001): Globalisation, multinational enterprises and European integration.


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The key to success is to institutionalise integrative thinking in your organization and among employees within co-operative yet highly competitive environments. Therefore, the next section of this paper lays out a general discussion of globalisation versus internationalisation in which an attempt is made to get perspectives right based upon casual observation of current stylised facts. Section 3 briefly reviews the international competitiveness of Germany and Europe. Section 4 moves on to a brief outlook and some tentative conclusions.

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