A strategic shift of automobile manufacturing firms in Turkey

Gursoy, Guner (2009): A strategic shift of automobile manufacturing firms in Turkey. Published in: Int. J. Business and Emerging Markets , Vol. 1, No. 3 (2009): pp. 211-231.

Abstract

This paper examines major business environmental changes influencing a strategic shift of automobile manufacturing firms in Turkey. Within a conceptual model consisting of environmental forces, strategic shift, and mediating variables, including firm size, ownership pattern, and market entry mode, it empirically investigates how such market changes influenced the business strategies of automotive firms in Turkey. The findings indicate that the multinational automotive firms in Turkey have shifted their strategic focus from relying solely on the domestic market to balancing domestic and export markets because of environmental forces. The paper concludes with discussions and suggestions for further research on the subject.

• Item Type: MPRA Paper
• Language: English
• Keywords: market environment; strategic shift; FDI; foreign direct investment; export performance; multinational corporations.
• Subjects: G - Financial Economics > G3 - Corporate Finance and Governance > G32 - Financing Policy ; Financial Risk and Risk Management ; Capital and Ownership Structure ; Value of Firms ; Goodwill; G - Financial Economics > G3 - Corporate Finance and Governance

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