Ven van de, B. and Graafland, J.J. (2006): Strategic and moral motivation for corporate social responsibility. Published in: Journal of Corporate Citizenship No. 22 (2006): pp. 111-123.
Download (159kB) | Preview
This article examines the relationship between management’s view on corporate social responsibility (CSR) and firms’ actual CSR efforts. It focuses on the practices of 111 Dutch firms with respect to five stakeholder groups—employees, supplies, customers, competitors and society at large—and their use of organisational instruments. We find that the moral (intrinsic) motive, which holds that CSR is a moral duty of companies towards society, induces a stronger involvement in CSR than the strategic (extrinsic) motive, which holds that CSR contributes to the financial success of the company in the long run. This particularly applies to ethical aspects of employee relations and the use of instruments to integrate CSR in the company’s organisation. With respect to consumer relations, the strategic and moral motives are equally important. As for relations with suppliers and competitors and society at large, we do not find a significant relationship between management’s strategic and moral view on CSR and actual CSR performance.
|Item Type:||MPRA Paper|
|Original Title:||Strategic and moral motivation for corporate social responsibility|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M14 - Corporate Culture ; Diversity ; Social Responsibility
L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L21 - Business Objectives of the Firm
|Depositing User:||Johan Graafland|
|Date Deposited:||27. Jan 2010 16:31|
|Last Modified:||11. Feb 2013 18:09|
Alexander, E.C. (2002) ‘Consumer Reactions to Unethical Service Recovery’, Journal of Business Ethics 36: 223-37.
Anderson, E.W., C. Fornell and D.R. Lehmann (1994) ‘Customer Satisfaction, Market Share and Profitability: Findings from Sweden’, Journal of Marketing 58: 53-66.
Archer, N.P., and G.O. Wesolowsky (1996) ‘Consumer Response to Service and Product Quality: A Study of Motor Vehicle Owners’, Journal of Operations Management 14: 103-18.
Bowles, S. (1998) ‘Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions’, Journal of Economic Literature 36: 75-111.
Brown, T.J., and P.A. Dacin (1997) ‘The Company and the Product: Corporate Associations and Consumer Product Responses’, Journal of Marketing 61 (January 1997): 68-84.
Elkington, J. (1997) Cannibals with Forks: The Triple Bottom Line of 21st Century Business (Oxford, UK: Capstone).
Etzioni, A. (1988) The Moral Dimension: Toward a New Economics (New York: The Free Press).
Evan, W.M., and R.E. Freeman (1988) ‘A Stakeholder Theory of the Modern Corporation: Kantian Capitalism’, in T.L. Beauchamp and N. Bowie (eds.), Ethical Theory and Business (Englewood Cliffs, NJ: Prentice Hall): 75-84.
JCC 22 Summer 2006 11 the relationship between firm management and the ethical practices of the firm: australian evidence 4 Kohlberg’s research placed most American adults at this level of moral reasoning (Kohlberg 1969).
Fehr, E., S. Gächter and G. Krichsteiger (1997) ‘Reciprocity as a Contract Enforcement Device’, Econometrica 65.4: 833-60.
Fombrun, C., and M. Shanley (1990) ‘What’s in a Name? Reputation Building and Corporate Strategy’, Academy of Management Journal 33: 233-58.
Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach (Boston, MA: Pitman Publishing).
Frey, B.S. (1998) Not Just for the Money, an Economic Theory of Personal Motivation (Cheltenham, UK: Edward Elgar).
—— and F. Oberholzer-Gee (1997) ‘The Costs of Price Incentives: An Empirical Analysis of Motivation Crowding Out’, American Economic Review 87: 746-55.
Friedman, M. (1970) ‘The Social Responsibility of Business is to Increase its Profits’, The New York Times Magazine, 13 September 1970;repr. in T.I. White, Business Ethics: A Philosophical Reader (Upper Saddle River, NJ: Prentice Hall, 1993): 162-66.
Graafland, J.J. (2002a) ‘Modeling the Trade-off between Profits and Principles’, De Economist <vol?>: 129-54.
—— (2002b) ‘Profits and Principles: Four Perspectives’, Journal of Business Ethics 35: 293-305.
—— (2004) ‘Collusion, Reputation Damage and Interest in Code of Conduct: The Case of a Dutch Construction Company’, Business Ethics: A European Review 13: 127-42.
—— and H. Smid (2004) ‘Reputation, Corporate Social Responsibility and Market Regulation’, Tijdschrift voor Economie en Management 49 (April 2004): 271-308.
——, B.W. van de Ven and N.C.G.M. Stoffele (2003) ‘Strategies and Instruments for Organising CSR by Small and Large Businesses in the Netherlands’, Journal of Business Ethics 47.1: 45-60.
——, S. Eijffinger and H. Smid (2004) ‘Benchmarking of Corporate Social Responsibility: Methodological Problems and Robustness’, Journal of Business Ethics 53: 137-52.
Graves, S.B., S.A.Waddock and J. Kelly (2002) ‘100 Best Corporate Citizens’, Business Ethics 11.2: 8-13.
Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black (1998) Multivariate Data Analyses (Englewood Cliffs, NJ: Prentice Hall).
Hart, S.L., G. Ahuja and A. Arbor (1996) ‘Does it Pay to be Green? An Empirical Examination of the Relationship between Emission Reduction and Firm Performance’, Business Strategy and the Environment 5: 30-37.
Jonker, J. (ed.) (2000) AA 1000 standaard: richtlijn voor maatschappelijk verantwoord ondernemen (Assen, Netherlands: Van Gorcum).
Kimes, S.E. (1999) ‘The Relationship between Product Quality and Revenue per Available Room at Holiday Inn’, Journal of Service Research 2.2: 138-44.
Kohlberg, L. (1969) ‘Stage and Sequence: The Cognitive-Developmental Approach to Socialization’, in D.A. Goslin (ed.), Handbook of Socialization Theory and Research (Chicago: Rand McNally): 347-80.
Kok, P., T.V.D. Weile, R. Mckenna and A. Brown (2001) ‘A Corporate Social Responsibility Audit within a Quality Management Framework’, Journal of Business Ethics 31: 285-97.
Landon, S., and C.E. Smith (1997) ‘The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine’, Journal of Consumer Policy 20: 289-323.
Miles, M.P., and J.G. Covin (2000) ‘Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage’, Journal of Business Ethics 23: 299-311.
Moore, G. (2001) ‘Corporate Social and Financial Performance: An Investigation in the UK Supermarket Industry’, Journal of Business Ethics 34: 299-315. Mosley, D., P.H. Pietri and L.C. Megginson (1996) Management: Leadership in Action (New York: Harper- Collins).
Post, J.E., W.C. Frederick, A.T. Lawarance and J. Weber (1996) Business and Society Corporate strategy, Public Policy, Ethics (New York: McGraw-Hill, 8th edn).
Segelod, E. (2000) A Comparison of Managers’ Perceptions of Short-termism in Sweden and the US’, International Journal of Production Economics 63: 243-54.
SER (Sociaal Economische Raad/Social Economic Council) (2001) Corporate Social Responsibility (Assen, Netherlands: Van Gorcum).
Sims, R.L., and T.L. Keon (1997) ‘Ethical Work Climate as a Factor in the Development of Person-Organization Fit’, Journal of Business Ethics 16: 1,095-105.
Treviño, L., K.D. Butterfield and D.L. McCabe (1998) ‘The Ethical Context in Organizations: Influences on Employee Attitudes and Behaviors’, Business Ethics Quarterly 8.3: 447-76.
Turban, D.B., and D.W. Greening (1996) ‘Corporate Social Performance and Organizational Attractiveness to Prospective Employees’, Academy of Management Journal 40.3: 658-72.
Ulrich, P., Y. Lunau and T. Weber (1998) ‘Ethikmassnahmen in der Unternehmenspraxis’ in P. Ulrich and J. Wieland (eds.), Unterhehmensethik in der Praxis: Impulse aus den USA, Deutschland und der Schweiz (Bern, Switzerland: Verlag Paul Haupt): 121-94.
Viswesvaran, C., D.S. Ones (2002) ‘Examining the Construct of Organizational Justice: A Meta-Analytic Evaluation of Relations with Work Attitudes and Behaviors’, Journal of Business Ethics 38: 198-203.
robert mellor, samanthala hettihewa and jonathan a. batten 12 JCC 22 Summer 2006
Waddock, S.A., and S.B. Graves (1997) ‘The Corporate Social Performance-Financial Performance Link’, Strategic Management Journal <vol?>: 303-19.
Weaver, G.R., and L.K. Treviño (1999) ‘Compliance and Values Oriented Ethics Programs: Influences on Employees’ Attitudes and Behavior’, Business Ethics Quarterly 9.2: 315-35.