Importance-Satisfaction Analysis for Tioman Island Marine Park

Norlida Hanim, Mohd Salleh and Redzuan, Othman (2010): Importance-Satisfaction Analysis for Tioman Island Marine Park.

Abstract

The purpose of this research is to evaluate the importance and satisfaction level of tourists at the Tioman Island Marine Park (TIMP) toward the island’s environmental attributes and service quality offered. This research analyses the overall tourists, as well as comparison between the local and foreign tourists. The measurement of importance and satisfaction is based on the mean analysis, i.e. the importance mean (estimated/expected mean) and the perceived mean (satisfactory mean). The difference between these mean values shows the gap value. The gap analysis in this research is assisted by the t-analysis in explaining the existence of difference, if any. If there is no difference in this analysis, it shows that the tourists get what they expected from their trips to the TIMP. However, if there is existence of difference, it must be ascertained as to whether the trips satisfy their expectations or otherwise. Again, the gap analysis will be able to answer this question. The research result shows that all tourists (both locals and foreign) agree on the importance and satisfaction toward the TIMP‘s environmental attributes and service quality offered. Besides the existence of difference in value between the said means, whether through the gap analysis or the paired t-test; the gap analysis finds that the mean values for most of the environmental attributes and service quality evaluated, are negative. Thus, these negative values indicate a relatively low satisfaction level.

• Item Type: MPRA Paper
• Language: English
• Keywords: Tourists’ perceptions, Environmental attributes, Environmental Service Quality, Tioman Island Marine Park
• Subjects: O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development > O13 - Agriculture ; Natural Resources ; Energy ; Environment ; Other Primary Products; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q5 - Environmental Economics > Q57 - Ecological Economics: Ecosystem Services ; Biodiversity Conservation ; Bioeconomics ; Industrial Ecology

References

Abdul Khalil Abdul Karim and Mohd Najib Ramli (2003). Pelancongan dan Alam Sekitar: Taman Laut Malaysia, (edited by: Mohd Fauzi M.J., Zaimah, D., Mohaini, T., Norlida Hanim, M.S., Basri, A.T., Nik Hashim, N.M., Mohd Azlan, S.Z., Nafisah., M., in Trade Liberalitaion and Agricultural Sector in Malaysia, Fakulti Ekonomi, UKM, Bangi, Selangor.

Dennis Kalisch and Axel Klaphake (2007). Visitors satisfaction and perception of crowding in a German National Park: A Case Stady on the Island of Halling Hooge. For.Snow Landsc. Res.81,1/2:109-122 (2007).

Garyfallos Arabatzis, Evangelos Grigoroudis. (2010). Visitor Satisfaction, Perceptions and Gap Analysis: The Case of Dadia-Lefkimi-Souflion National Park. Forest policy Economic: (12), 163-172.

Jaanna Tonge and Susan, (2007). Importance-Satisfaction Analysis for Marine Park Hinterlands: A Western Australian Case Study. Tourist Management: (28), 768-776.

James Wong dan Rob Low (2003). Difference in Shopping Satisfaction levels: A Study of Tourists in Hong Kong. Tourism Management: (24), 401-410.

John S. Akama, Damiannah Mukethe Kieti (2003). Measuring Tourist Satisfaction with Kenya’s Wildlife Safari: A Case Study of Tsavo West National Park. Tourist Management: (24), 73-81.

M. Kozak, (2000). Comparative Assessment of Tourist Satisfaction with Destinations Across Two Nationalities. Tourist Management: (22), 391-401.

Jabatan Taman Laut Malaysia (2010).

Jamal, O and Norlida Hanim, M.S (2003). Penganggaran Caj Kemasukan Sesuai bagi Taman-taman Laut Malaysia: Pendekatan Penyenaraian Kontingen. Malaysian Journal of Environmental Managemen: (4), 57-82.

Kementerian Sumber Asli dan Alam Sekitar (2004). Laporan Tahap Tampungan dan Garis Panduan dan Pembangunan Pulau Tioman. Jabatan Pembangunan dan Perancangan Desa, Kuala Lumpur.

Nanthakumar Loganathan & Madzli Harun. 2008. Pelancongan dan Ekonomi Malaysia. Dalam Yahya Ibrahim (ketua penyunting). Pelancongan Malaysia Isu Pembangunan, Budaya, Komuniti dan Persetempatan. Penerbit Universiti Utara Malaysia.

Patrica, et. al., (2006). Tourist Satisfaction and Destination Loyalty Intention: A Structural and Categorical Analysis. Jurnal of Business Science and Applied Management: (1)1

Redzuan Othman, Norlida Hanim Mohd Salleh. 2003. Ke Arah Pembangunan Pelancongan Lestari Kawasan Dilindungi. Liberalisasi Perdagangan dan Sektor Pertanian Malaysia. Dalam Mohd Fauzi Mohd Jani (Ketua Penyunting). Liberalisasi Perdagangan, Daya Saing dan Inovasi Sektor Pertanian.Penerbit Univision Press.

Theresia A. Pawitra and Kay C. Tan (2003). Tourist satissfaction in Singapore – a Satispective from Indonesian Tourists. Managing Service Quality: (13), 399-411.

Tzu-Kuang Hsu, Yi-Fan Tsai, Herg-Huey Wu (2009). The Preference Analysis for Tourist Choice of Destination: A Case study of Taiwan. Tourism Management: (30), 288-297.

Yahya Ibrahim & Nuraidah Ali Azizan. 2008. Peranan Komuniti dalam Pembangunan dan Perubahan Alam Sekitar di Pulau Tioman. Dalam Yahya Ibrahim (ketua penyunting). Pelancongan Malaysia Isu Pembangunan, Budaya, Komuniti dan Persetempatan. Penerbit Universiti Utara Malaysia