Logo
Munich Personal RePEc Archive

Does AHP help us make a choice? - An experimental evaluation

Ishizaka, Alessio and Balkenborg, Dieter and Kaplan, Todd R (2010): Does AHP help us make a choice? - An experimental evaluation.

[thumbnail of MPRA_paper_24213.pdf]
Preview
PDF
MPRA_paper_24213.pdf

Download (282kB) | Preview

Abstract

In this paper, we use experimental economics methods to test how well Analytic Hierarchy Process (AHP) fares as a choice support system in a real decision problem. AHP provides a ranking that we statistically compare with three additional rankings given by the subjects in the experiment: one at the beginning, one after providing AHP with the necessary pair-wise comparisons and one after learning the ranking provided by AHP. While the rankings vary widely across subjects, we observe that for each individual all four rankings are similar. Hence, subjects are consistent and AHP is, for the most part, able to replicate their rankings. Furthermore, while the rankings are similar, we do find that the AHP ranking helps the decision-makers reformulate their choices by taking into account suggestions made by AHP.

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.