Daniel, Rascher and Matt, Brown and Mark, Nagel and Chad, McEvoy (2009): Where did National Hockey League Fans go During the 2004-2005 Lockout?: An Analysis of Economic Competition Between Leagues. Published in: International Journal of Sport Management and Marketing , Vol. 5, No. 2 (2009): pp. 183-195.
Download (136kB) | Preview
Identifying and evaluating competitors is a critical aspect of operating a sport organisation. However, North American sports franchises have a limited understanding of competitors in their geographic market – particularly when calculating the degree of competition from other sport teams. Increasing the understanding of local sport competitors, whether in the same or different professional leagues, is critical not only to future franchise operations, but also for potential litigation concerning relevant product markets. This article utilises a natural experiment involving the National Hockey League’s (NHL) 2004-2005 lockout to assess the competitiveness of the NHL with the National Basketball Association (NBA) and four minor hockey leagues. On average, the five potential competitor leagues attained a 2% increase in demand, all else equal, during the lockout period. For the NBA this translates into more than US$1 million per team in increased incremental ticket revenue.
|Item Type:||MPRA Paper|
|Original Title:||Where did National Hockey League Fans go During the 2004-2005 Lockout?: An Analysis of Economic Competition Between Leagues|
|Keywords:||relevant market; competition; demand; National Hockey League; regression|
|Subjects:||D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis
L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism
|Depositing User:||Daniel Rascher|
|Date Deposited:||12. Oct 2010 18:21|
|Last Modified:||03. Jan 2016 15:18|
Boeck, G. (2004) ‘Teams woo fans with cheaper seats’, USA Today, August 30, retrieved December 26, 2006 from http://www.usatoday.com/sports/2004-08-30-top-ten-number-8_x.htm
Carlton, D.W., Frankel, A.S., and Landes, E.M. (2004) ‘The control of externalities in sports leagues: an analysis of restrictions in the National Hockey League’, Journal of Political Economy, Vol. 112, pp. 268-288.
Chicago Professional Sports Ltd. V. NBA [7th Cir. 1996] 95 F.3d 593.
Fort, R.D. (2004) ‘Inelastic sports pricing’, Managerial and Decision Economics, Vol. 25, pp. 87-94.
Freitas, R.E. (2000) ‘Overview: looking ahead at sports and antitrust law’, Antitrust, Vol. 14, pp. 15-20.
Harford, T. (2006) The Undercover Economist, New York: Oxford.
International Boxing Club of New York Inc. v. United States  358 U.S. 242.
Los Angeles Memorial Coliseum Commission v. National Football League  726 F.2d 1381.
Lehn, K. and Sykuta, M. (1997) ‘Antitrust and franchise relocation in professional sports: an economic analysis of the Raiders case’, Antitrust Bulletin, Vol. 42, pp. 541-563.
Nagel, M.S., Brown, M.T., Rascher, D.A. and McEvoy, C.D. (2007) ‘Major League Baseball anti-trust immunity: examining the legal and financial implications of relocation rules’, Entertainment and Sports Law Journal, Vol. 4. Available from http://www2.warwick.ac.uk/fac/soc/law/elj/eslj/issues/volume4/number3/nagel/
NCAA v. Board or Regents of the University of Oklahoma,  468 U.S. 85.
Perna, L. (2003) Phase II analysis of a Sacramento sports & entertainment district, Turnkey Sports, LLC et al.
Rascher, D. (2006) ‘The degree of economic competition between teams: do the White Sox compete with the Cubs for fans?’ North American Society for Sport Management Conference Abstract Book, Vol. 21, pp. 228-229.
Rascher, D.A., Baehr, M.J., Wolfe, J., and Frohwerk, S. (2006) ‘An analysis of expansion and relocation sides for Major League Soccer’, International Journal of Sport Management, Vol. 7, pp. 1-12.
Rascher, D. and Rascher, H. (2004) ‘NBA expansion and relocation: a viability study of various cities’, Journal of Sport Management, Vol. 18, pp. 274-295.
Song, H., Liu, X., and Romilly, P. (1997) ‘A comparative study of modeling the demand for food in the United States and the Netherlands’, Journal of Applied Econometrics, Vol. 12, pp. 593-613.
Spoelstra, J. (2001) Marketing Outrageously, Austin, TX: Bard Press.
Tully, S. (2006) ‘Ducks oppose NFL team: the team and Arrowhead Pond management say it would hurt their chances to lure an NBA team’, Orange County Register, June 13, p. A1.
Winfree, J.A., McCluskey, J.A., Mittelhammer, R.C., and Fort, R. (2004) ‘Location and Attendance in Major League Baseball’, Applied Economics, Vol. 36, pp. 2117-2124.
Witt, B. (2006) ‘Sharks want NBA team in San Jose’, Contra Costa Times, June 28, retrieved December 27, 2006 from http://www.contracostatimes.com/mld/cctimes/14919430.htm